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~isPartOf:"Journal of marketing for higher education"
~subject:"Bildungspolitik"
~subject:"Higher education institution"
~subject:"Marketingmanagement"
~subject:"United Kingdom"
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Bildungspolitik
Higher education institution
Marketingmanagement
United Kingdom
Hochschule
146
Students
77
Studierende
77
Studium
42
University education
42
Brand management
34
Markenführung
34
higher education
31
Nonprofit marketing
27
Nonprofit-Marketing
27
USA
25
United States
25
Beziehungsmarketing
24
Relationship marketing
24
Dienstleistungsqualität
23
Service quality
23
Internet marketing
19
Online-Marketing
19
Customer satisfaction
18
Kundenzufriedenheit
18
Brand image
17
Markenimage
17
Social Web
17
Social web
17
Consumer behaviour
13
Konsumentenverhalten
13
Marketing management
13
Higher education
8
student satisfaction
7
Bildungsverhalten
6
Educational behaviour
6
Großbritannien
6
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6
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6
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5
Australien
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Peruta, Adam
3
Pizarro Milian, Roger
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Sampaio, Cláudio Hoffmann
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Shields, Alison B.
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Bonilla Quijada, María del Rocío
2
Butt, Muhammad Mohsin
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Cavanagh, Kevin V.
2
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2
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2
Maringe, Felix
2
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2
Omar, Maktoba
2
Perin, Marcelo Gattermann
2
Simões, Cláudia
2
Wilkins, Stephen
2
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1
Abukari, Abdulai
1
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1
Akhtar, Naveed
1
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1
Al-Fattal, Anas
1
Alcaide-Pulido, Purificación
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1
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1
Ayoubi, Rami M.
1
Bang, Nguyen
1
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1
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Journal of marketing for higher education
NBER working paper series
301
Discussion paper series / IZA
275
Economics of education review
269
NBER Working Paper
242
Working paper / National Bureau of Economic Research, Inc.
211
The journal of technology transfer
199
IZA Discussion Paper
168
Research policy : policy, management and economic studies of science, technology and innovation
138
Technological forecasting & social change : an international journal
98
Education economics
95
Administrative Sciences : open access journal
81
CESifo working papers
76
Applied economics
71
The international journal of management education
69
Journal of education for business
66
Technovation : the international journal of technological innovation, entrepreneurship and technology management
60
Beiträge zur Hochschulpolitik
59
Journal of business research : JBR
57
Journal of sports economics
55
Applied economics letters
51
International journal of education economics and development
51
Working paper
49
Advances in higher education and professional development (AHEPD) book series
46
Journal of sport management : the official journal of the North American Society of Sport Management
46
SpringerLink / Bücher
46
Higher School of Economics Research Paper
44
Socio-economic planning sciences : the international journal of public sector decision-making
44
Amfiteatru economic : an economic and business research periodical
43
Discussion paper
41
Cogent business & management
37
Forum Hochschule
37
International entrepreneurship and management journal
37
Journal of information & knowledge management : JIKM
36
International review on public and non-profit marketing
35
Journal of open innovation : technology, market, and complexity
35
Regional studies
35
China economic review : an international journal
34
European research studies
34
CESifo Working Paper Series
33
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ECONIS (ZBW)
146
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146
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1
The homogenisation of prospectuses over the period of massification in the UK
Knight, Elizabeth Bronwen
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10013277081
Saved in:
2
Motivation factors in student decisions to study Transnational Higher Education in China : a comparative study of two Anglo-Sino programmes
Liu, Dan
;
Winter, Alun de
;
Harrison, Peter
;
Wimpenny, …
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10014419283
Saved in:
3
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
4
Antecedents and consequences of brand citizenship behavior in private higher education institutions
Khan, Kamran
;
Hameed, Irfan
;
Hussainy, Syed Karamatullah
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10014419304
Saved in:
5
Identification and emotional attachment in higher education : antecedents and consequences
Özer, Mehmet
;
Özer, Alper
;
Koçak, Akın
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 264-288
Persistent link: https://www.econbiz.de/10014419321
Saved in:
6
The influence of university brand image, satisfaction, and university identification on alumni WOM intentions
Schlesinger, Walesska
;
Cervera-Taulet, Amparo
;
Wymer, Walter
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014286201
Saved in:
7
Unique challenges of segmentation and differentiation for higher education
Story, John
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
Saved in:
8
The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold
;
Wang, Shasha
;
Li, Ting
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
Saved in:
9
Marketing and communicating sustainability through college athletics : the effects of pro-environmental initiatives on the belief-attitude-intention hierarchy
Kim, Young Do
;
Nam, Changhyun
;
LaPlaca, Ashley M.
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014286229
Saved in:
10
Attracting international student applications to a university website : the role of story-based content and gender in improving stickiness
Cassar, Mario
;
Caruana, Albert
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10014286237
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