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~isPartOf:"Journal of marketing for higher education"
~subject:"Bildungspolitik"
~subject:"Higher education institution"
~subject:"Marketingmanagement"
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Bildungspolitik
Higher education institution
Marketingmanagement
Hochschule
146
Students
77
Studierende
77
Studium
42
University education
42
Brand management
34
Markenführung
34
higher education
31
Nonprofit marketing
27
Nonprofit-Marketing
27
USA
25
United States
25
Beziehungsmarketing
24
Relationship marketing
24
Dienstleistungsqualität
23
Service quality
23
Internet marketing
19
Online-Marketing
19
Customer satisfaction
18
Kundenzufriedenheit
18
Brand image
17
Markenimage
17
Social Web
17
Social web
17
Consumer behaviour
13
Konsumentenverhalten
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Marketing management
13
Higher education
8
student satisfaction
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Bildungsverhalten
6
Educational behaviour
6
Großbritannien
6
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6
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5
Australien
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Peruta, Adam
3
Pizarro Milian, Roger
3
Sampaio, Cláudio Hoffmann
3
Shields, Alison B.
3
Bonilla Quijada, María del Rocío
2
Butt, Muhammad Mohsin
2
Cavanagh, Kevin V.
2
Clayton, Michael J.
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2
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Omar, Maktoba
2
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2
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2
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2
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1
Abukari, Abdulai
1
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1
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1
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1
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1
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Journal of marketing for higher education
NBER working paper series
301
Discussion paper series / IZA
275
Economics of education review
269
NBER Working Paper
242
Working paper / National Bureau of Economic Research, Inc.
211
The journal of technology transfer
199
IZA Discussion Paper
168
Research policy : policy, management and economic studies of science, technology and innovation
138
Technological forecasting & social change : an international journal
98
Education economics
95
Administrative Sciences : open access journal
81
CESifo working papers
76
Applied economics
71
The international journal of management education
69
Journal of education for business
66
Technovation : the international journal of technological innovation, entrepreneurship and technology management
60
Beiträge zur Hochschulpolitik
59
Journal of business research : JBR
57
Journal of sports economics
55
Applied economics letters
51
International journal of education economics and development
51
Working paper
49
Advances in higher education and professional development (AHEPD) book series
46
Journal of sport management : the official journal of the North American Society of Sport Management
46
SpringerLink / Bücher
46
Higher School of Economics Research Paper
44
Socio-economic planning sciences : the international journal of public sector decision-making
44
Amfiteatru economic : an economic and business research periodical
43
Discussion paper
41
Cogent business & management
37
International entrepreneurship and management journal
37
Forum Hochschule
36
Journal of information & knowledge management : JIKM
36
International review on public and non-profit marketing
35
Journal of open innovation : technology, market, and complexity
35
Regional studies
35
China economic review : an international journal
34
European research studies
34
CESifo Working Paper Series
33
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ECONIS (ZBW)
146
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41
Effects of inbound marketing communications on HEIs' brand equity : the mediating role of the student's decision-making process. An exploratory research
Royo-Vela, Marcelo
;
Hünermund, Ute
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 143-167
Persistent link: https://www.econbiz.de/10011618645
Saved in:
42
If we build it, will they come? : the effect of new athletic facilities on recruiting rankings for power five football and men's basketball programs
Huml, Matt Ryan
;
Pifer, N. David
;
Towle, Caitlin
;
Rode, …
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012179291
Saved in:
43
The university brand and social media : using data analytics to assess brand authenticity
Pringle, James
;
Fritz, Samantha
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10012179294
Saved in:
44
Social media and the university decision : do prospective students really care?
Shields, Alison B.
;
Peruta, Adam
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 67-83
Persistent link: https://www.econbiz.de/10012179298
Saved in:
45
Do flexible admission systems affect student enrollment? : evidence from UK universities
Massoud, Hiba K.
;
Ayoubi, Rami M.
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 84-101
Persistent link: https://www.econbiz.de/10012179300
Saved in:
46
Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS' brand loyalty
Garza Salgado, Esperanza
;
Royo Vela, Marcelo
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 102-120
Persistent link: https://www.econbiz.de/10012179301
Saved in:
47
Hedonic and utilitarian value : the role of shared responsibility in higher education services
Cao, Joanne T.
;
Foster, Jamye
;
Yaoyuneyong, Gallayanee
; …
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 134-152
Persistent link: https://www.econbiz.de/10012179304
Saved in:
48
A day at the university fair : "hot" brands, "house of brands" and promotional tactics in higher education
Missaghian, Rod
;
Pizarro Milian, Roger
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 153-172
Persistent link: https://www.econbiz.de/10012179307
Saved in:
49
How do Australian universities market STEM courses in YouTube videos?
Mwenda, Amanda Bridget
;
Sullivan, Miriam
;
Grand, Ann
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 191-208
Persistent link: https://www.econbiz.de/10012179310
Saved in:
50
Does diversity hurt students' feeling of oneness? : a study of the relationships among social trust, university internal brand identification, and brand citizenship behaviors on di...
Yao, Qingjiang
;
Martin, Mary Clare
;
Yang, Hsin-Yen
; …
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012179314
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