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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Brand management"
~subject:"Wissensmanagement"
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Search: subject_exact:"Soziale Netzwerke im Internet"
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Brand management
Wissensmanagement
Social Web
148
Social web
148
Consumer behaviour
93
Konsumentenverhalten
93
Internet marketing
88
Online-Marketing
88
Markenführung
45
Beziehungsmarketing
38
Relationship marketing
38
Viral marketing
30
Virales Marketing
30
Social media marketing
28
Brand image
25
Markenimage
25
social media
19
Advertising effects
17
Marketing management
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Marketingmanagement
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Werbewirkung
17
Facebook
15
Online retailing
15
Online-Handel
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Social network
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Soziales Netzwerk
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E-commerce
13
Electronic Commerce
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Social networking sites
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Advertising
12
Brand
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Werbung
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Markenartikel
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Internet
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Social relations
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Soziale Beziehungen
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Social media
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Confidence
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46
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Peltier, James
2
Schultz, Don E.
2
Akdevelioglu, Duygu
1
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
Ashworth, Catherine J.
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Azar, Salim L.
1
Barger, Victor
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Barger, Victor A.
1
Barès, Franck
1
Bayram, Pelin
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Belk, Russell W.
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Bilro, Ricardo Godinho
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Black, Hulda G.
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1
Bogomolova, Svetlana
1
Bozkurt, Sıddık
1
Brace-Govan, Jan
1
Bunjun, Benita
1
Campos, Roberta Dias
1
Castro, Ana
1
Chahal, Hardeep
1
Chinelato, Flavia Braga
1
Chou, En-Yi
1
Clare, Carl
1
Clark, Melissa
1
Cova, Bernard
1
Cronin, John
1
Dang, Anh
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Demsar, Vlad
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Du, Peng
1
Dąbrowski, Dariusz
1
Elrehail, Hamzah
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Fang, Xing
1
Fernandes, Teresa
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Filieri, Raffaele
1
Foster, Jamye K.
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
116
The journal of product & brand management
56
Journal of retailing and consumer services
53
The journal of brand management : an international journal
53
International journal of internet marketing and advertising : IJIMA
49
Journal of knowledge management
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
Journal of marketing communications
22
Technological forecasting & social change : an international journal
22
Journal of marketing management : MM
21
Business horizons
20
Journal of information & knowledge management : JIKM
19
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Information systems research : ISR
16
Marketing intelligence & planning
16
Cogent business & management
15
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
15
Journal of marketing
15
Journal of organizational computing and electronic commerce
15
SpringerLink / Bücher
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Asia Pacific journal of marketing and logistics
13
Journal of fashion marketing and management
13
Psychology & marketing
13
International journal of electronic marketing and retailing : IJEMR
12
Knowledge management research & practice : KMRP
12
Management information systems : mis quarterly
12
Springer eBook Collection
12
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
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ECONIS (ZBW)
46
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1
"With a little help from my friends" : exploring mutual engagement and authenticity within foodie influencers' communities of practice
Miguel, Cristina
;
Clare, Carl
;
Ashworth, Catherine J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1561-1586
Persistent link: https://www.econbiz.de/10013466549
Saved in:
2
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
3
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
4
Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun
;
Wang, Wei
;
Du, Peng
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
Saved in:
5
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Examining identity- and bond-based hashtag community identification : the moderating role of self-brand connections
Kwon, Soyeon
;
Ha, Sejin
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10013536281
Saved in:
8
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
9
Consumer brand engagement on social media in the COVID-19 pandemic : the roles of country-of-origin and consumer animosity
Wang, Tianfu
;
Limbu, Yam B.
;
Fang, Xing
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10012880160
Saved in:
10
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
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