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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Consumer behaviour"
~type:"article"
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Consumer behaviour
Konsumentenverhalten
9
Mobile Marketing
9
Mobile marketing
9
Internet marketing
7
Online-Marketing
7
Mobile communications
5
Mobilkommunikation
5
Social Web
5
Social web
5
Advertising effects
4
Werbewirkung
4
Marketing management
3
Marketingmanagement
3
Viral marketing
3
Virales Marketing
3
Advertising
2
Mobile advertising
2
Mobile phone
2
Mobiltelefon
2
Social media marketing
2
Werbung
2
Ad intrusiveness
1
Beacons
1
Beziehungsmarketing
1
Brand
1
Brand management
1
Branding
1
Decision-making
1
Deregulation
1
Deregulierung
1
Digital advertising
1
Digital marketers
1
E-commerce
1
Einzelhandel
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Electronic Commerce
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Freizeitwirtschaft
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Inflation expectations
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Inflationserwartung
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English
9
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Agrawal, Shiv Ratan
1
Avis, Mark
1
Baek, Tae Hyun
1
Banerjee, Syagnik
1
Brengman, Malaika
1
Ha, Young
1
Im, Hyunjoo
1
Kim, Seeun
1
Kim, Youn-Kyung
1
Kushwaha, G. S.
1
Lee, Crystal T.
1
Lin, Wen-Ya
1
Longstreet, Phil
1
Murillo, Enrique
1
Noguti, Valeria
1
Santoso, Irene
1
Shen, Yung-Cheng
1
Trinh, Giang
1
Van de Sanden, Stephanie
1
Waller, David
1
Willems, Kim
1
Wright, Malcolm
1
Yoo, Kyunga
1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
9
International journal of internet marketing and advertising : IJIMA
8
Journal of business research : JBR
7
Digital advertising : theory and research
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Business horizons
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of marketing research
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Handbook of research on mobile marketing management
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
The journal of applied business research
2
The marketing review
2
Acta Universitatis Danubius / Oeconomica
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Arab economic and business journal
1
Arts and the market
1
Corporate communications : an international journal
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Digital and social media marketing : a results-driven approach
1
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ECONIS (ZBW)
9
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1
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9
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9
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articles prioritized
date (newest first)
date (oldest first)
1
Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng
;
Lee, Crystal T.
;
Lin, Wen-Ya
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
Saved in:
2
Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
Noguti, Valeria
;
Waller, David
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1527-1555
Persistent link: https://www.econbiz.de/10012395566
Saved in:
3
Is digital advertising effective under conditions of low attention?
Santoso, Irene
;
Wright, Malcolm
;
Trinh, Giang
;
Avis, Mark
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1707-1730
Persistent link: https://www.econbiz.de/10012424268
Saved in:
4
In-store location-based marketing with beacons : from inflated expectations to smart use in retailing
Van de Sanden, Stephanie
;
Willems, Kim
;
Brengman, Malaika
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1514-1541
Persistent link: https://www.econbiz.de/10012178645
Saved in:
5
Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
Saved in:
6
The impact of mobile marketing initiatives on customers' attitudes and behavioural outcomes
Kushwaha, G. S.
;
Agrawal, Shiv Ratan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 150-176
Persistent link: https://www.econbiz.de/10011567057
Saved in:
7
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
8
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
9
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
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