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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Konsumentenverhalten"
~subject:"Strategisches Management"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Strategisches Management
Brand management
147
Markenführung
147
Brand image
79
Markenimage
79
Consumer behaviour
76
Brand
50
Markenartikel
50
Beziehungsmarketing
20
Relationship marketing
20
Social Web
20
Social web
20
India
15
Indien
15
Internet marketing
14
Online-Marketing
14
Marketing management
13
Marketingmanagement
13
Brand loyalty
12
Markentreue
12
Advertising effects
11
Luxury goods
11
Luxusgüter
11
Werbewirkung
11
USA
8
United States
8
social media
8
Emotion
6
Portfolio selection
6
Portfolio-Management
6
brand equity
6
brand loyalty
6
Advertising
5
Celebrity endorsement
5
Celebrity-Werbung
5
Personality psychology
5
Persönlichkeitspsychologie
5
Werbung
5
Brand architecture
4
Brand extension
4
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Online availability
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Undetermined
36
Type of publication
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Article
79
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
80
Aufsatz in Zeitschrift
80
Aufsatzsammlung
1
Language
All
English
80
Author
All
Uggla, Henrik
4
Cleff, Thomas
2
Kakati, Rinalini P.
2
Mathews, Jose
2
Ragel, V. R.
2
Walter, Nadine
2
Akdevelioglu, Duygu
1
Anaya-Sánchez, Rafael
1
Anbarasu, A. Joseph
1
Azar, Salim L.
1
Badot, Olivier
1
Baghi, Ilaria
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Banerjee, Soumi Chatterjee
1
Bang, Nguyen
1
Barnier, Virginie de
1
Barès, Franck
1
Baswan, Taru
1
Baumgarth, Carsten
1
Belk, Russell W.
1
Beresford, Paul
1
Bergianti, Francesca
1
Bhukya, Ramulu
1
Block, Martin P.
1
Bogomolova, Svetlana
1
Boltz, Dirk-Mario
1
Bontour, Anne
1
Brace-Govan, Jan
1
Brahmbhatt, Dhruv
1
Bunjun, Benita
1
Carrillat, François A.
1
Castro, Ana
1
Chaney, Damien
1
Chen, Pei-Chi
1
Chou, En-Yi
1
Choudhury, Smitishikha
1
Choudhury, Smritishikha
1
Cova, Bernard
1
Cuny, Caroline
1
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Published in...
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Journal of marketing management : JMM ; journal of the Academy of Marketing
The IUP journal of brand management : IJBRM
Journal of business research : JBR
398
The journal of product & brand management
287
The journal of brand management : an international journal
269
Journal of retailing and consumer services
252
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
79
International journal of hospitality management
75
Journal of marketing communications
73
SpringerLink / Bücher
64
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
50
International marketing review
48
Journal of strategic marketing
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Journal of marketing
43
Cogent business & management
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of retail & distribution management
35
Journal of international marketing
35
Journal of Islamic marketing
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
International journal of contemporary hospitality management
33
European journal of marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
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ECONIS (ZBW)
80
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1
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
2
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
3
Social media responses and brand personality in product and moral harm crises : why waste a good crisis?
Nadeau, John
;
Rutter, Richard
;
Lettice, Fiona
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012395421
Saved in:
4
Understanding branding is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
Saved in:
5
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
6
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
7
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
8
Wearable technologies, brand community and the growth of a transhumanist vision
Akdevelioglu, Duygu
;
Hansen, Sean
;
Venkatesh, Alladi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
5/6
,
pp. 569-604
Persistent link: https://www.econbiz.de/10013206675
Saved in:
9
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
10
The effects of brand revitalisation and retro branding on brand and purchase outcomes : the moderating roles of consumer nostalgia proneness and self-construal
Chen, Pei-Chi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 771-799
Persistent link: https://www.econbiz.de/10013206760
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