//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Internationales Marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internal branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internationales Marketing
International marketing
4
internal branding
4
Brand management
3
Markenführung
3
Business network
2
Einzelhandel
2
Internal branding
2
Interne Markenführung
2
Ireland
2
Irland
2
Retail trade
2
Unternehmensnetzwerk
2
Brand identification
1
Brand image
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Employee retention
1
Firmenimage
1
HR marketing
1
Internal communication
1
Interne Kommunikation
1
Markenimage
1
Mitarbeiterbindung
1
Multinationales Unternehmen
1
Personalmarketing
1
Public relations
1
Public sector
1
Public sector branding
1
Stakeholder
1
Transnational corporation
1
collaborative independent retailer network
1
collaborative independt retail network
1
corporate communications
1
employee brand commitment
1
identity and values
1
internal CSR
1
internal brand commitment
1
internal brand management
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Conference paper
1
Konferenzbeitrag
1
Language
All
English
4
Author
All
O'Callaghan, Edmund
2
Carlini, Joan
1
Grace, Debra
1
Leijerholt, Ulrika
1
Murray, John
1
Published in...
All
Journal of marketing management : JMM ; journal of the Academy of Marketing
The international review of retail, distribution and consumer research
The journal of brand management : an international journal
7
The journal of product & brand management
5
Journal of business research : JBR
2
Journal of marketing management : MM
2
Services marketing quarterly
2
Asia-Pacific journal of business administration
1
European journal of marketing : EJM
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Inventi impact: service sector
1
Journal of air transport management
1
Journal of financial services marketing : JFSM
1
Journal of marketing for higher education
1
Journal of strategic marketing
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Marketing : ZFP ; journal of research and management
1
Nonprofit and voluntary sector quarterly
1
Organization : the critical journal of organization, theory and society
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Public management review
1
South Asian journal of management : SAJM
1
Strategic outsourcing : an International journal
1
The journal of services marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : the surrey quarterly review
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
2
The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Carlini, Joan
;
Grace, Debra
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 732-760
Persistent link: https://www.econbiz.de/10012584564
Saved in:
3
Internal brand identification as metamorphic glue in the internal branding process within a retailer network
O'Callaghan, Edmund
;
Murray, John
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 533-551
Persistent link: https://www.econbiz.de/10011853933
Saved in:
4
Internal brand commitment, a multi-dimensional construct? : case study evidence within a collaborative independent retail network content
O'Callaghan, Edmund
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 478-492
Persistent link: https://www.econbiz.de/10010222163
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->