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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Brand"
~subject:"United Kingdom"
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Brand
United Kingdom
Consumer behaviour
172
Konsumentenverhalten
172
Brand management
36
Markenführung
36
Brand image
32
Markenimage
32
Social Web
32
Social web
32
Markenartikel
25
Beziehungsmarketing
21
Relationship marketing
21
Internet marketing
20
Online-Marketing
20
Emotion
13
social media
13
Corporate Social Responsibility
12
Corporate social responsibility
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Einzelhandel
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Retail trade
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Personality psychology
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Persönlichkeitspsychologie
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Coronavirus
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Werbewirkung
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Marketingmanagement
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Virales Marketing
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consumer culture
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Customer integration
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Dienstleistungsqualität
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Environmental consciousness
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Food consumption
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Kundenintegration
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Lebensmittelkonsum
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Marketing theory
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Bogomolova, Svetlana
2
Dawes, John
2
Anaya-Sánchez, Rafael
1
Azar, Salim L.
1
Baghi, Ilaria
1
Barnier, Virginie de
1
Baumgarth, Carsten
1
Belk, Russell W.
1
Beresford, Paul
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Bergianti, Francesca
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Bontour, Anne
1
Bunjun, Benita
1
Carrillat, François A.
1
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1
Chen, Pei-Chi
1
D'Alessandro, Steven
1
Dampérat, Maud
1
Dunn, Steven
1
Esteban-Millat, Irene
1
Faulkner, Margaret
1
Felix, Reto
1
Firat, A. Fuat
1
Gabrielli, Veronica
1
Gill, Tripat
1
Graham, Charles
1
Haque, Mehruba
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Hasan, Md. Rajibul
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Helme-Guizon, Agnès
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Hill, Sally Rao
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Hirst, Craig
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Humayun, Mariam
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Jeannot, Florence
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Jolibert, Alain
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Jongmans, Eline
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Koles, Bernadett
1
Lee, Daisy
1
Lei, Ping
1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
237
The journal of brand management : an international journal
188
Journal of retailing and consumer services
174
The journal of product & brand management
174
Psychology & marketing
72
European journal of marketing : EJM
64
International journal of consumer studies
60
Journal of marketing management : MM
46
Asia Pacific journal of marketing and logistics
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of consumer marketing
39
Marketing letters : a journal of research in marketing
37
Journal of fashion marketing and management
36
International journal of hospitality management
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of international consumer marketing
32
Journal of marketing communications
32
Marketing intelligence & planning
32
International journal of retail & distribution management
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of global marketing
25
Journal of the Academy of Marketing Science
25
Journal of promotion management : innovations in planning and applied research
24
Journal of strategic marketing
24
SpringerLink / Bücher
24
International journal of market research : JMRS ; the journal of the Market Research Society
23
International marketing review
23
Journal of customer behaviour
23
Journal of promotion management : JPM
23
Journal of retailing
23
The international review of retail, distribution and consumer research
23
Journal of marketing
22
Qualitative market research : an international journal
22
The IUP journal of brand management : IJBRM
22
Young consumers : insight and ideas for responsible marketers
22
Cogent business & management
21
International journal of advertising : the quarterly review of marketing communications
21
International journal of advertising : the review of marketing communications
21
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ECONIS (ZBW)
27
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1
Advertising healthy eating to young consumers : insights from English and Swedish adolescents
Sherrington, Anna Maria
;
Oakes, Steve
;
Hunter-Jones, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1624-1655
Persistent link: https://www.econbiz.de/10012802294
Saved in:
2
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
3
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
4
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
5
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
6
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
7
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
8
The effects of brand revitalisation and retro branding on brand and purchase outcomes : the moderating roles of consumer nostalgia proneness and self-construal
Chen, Pei-Chi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 771-799
Persistent link: https://www.econbiz.de/10013206760
Saved in:
9
Brand scandals within a corporate social responsibility partnership : asymmetrical effects on for-profit and non-profit brands
Gabrielli, Veronica
;
Baghi, Ilaria
;
Bergianti, Francesca
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1573-1604
Persistent link: https://www.econbiz.de/10012802291
Saved in:
10
CSR spillover effect : the influence of a brand's corporate social responsibility activity on competing brands
Tezer, Ali
;
Tofighi, Maryam
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012584560
Saved in:
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