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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Confidence"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Brand Management"
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Confidence
Konsumentenverhalten
Brand management
60
Markenführung
60
Brand image
40
Markenimage
40
Consumer behaviour
39
Brand
29
Markenartikel
29
Social Web
17
Social web
17
Beziehungsmarketing
11
Internet marketing
11
Online-Marketing
11
Relationship marketing
11
Marketing management
10
Marketingmanagement
10
social media
8
Advertising effects
6
Brand loyalty
6
Markentreue
6
Werbewirkung
6
brand equity
6
brand loyalty
6
Celebrity endorsement
4
Celebrity-Werbung
4
Corporate Social Responsibility
4
Corporate social responsibility
4
branding
4
Brand architecture
3
Corporate culture
3
Customer integration
3
Emotion
3
Kundenintegration
3
Markenarchitektur
3
Personality psychology
3
Persönlichkeitspsychologie
3
Unternehmenskultur
3
Vertrauen
3
marketing management
3
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Online availability
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Undetermined
40
Type of publication
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Article
39
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
40
Aufsatzsammlung
1
Language
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English
40
Author
All
Abid-Dupont, Marie-Aude
1
Akdevelioglu, Duygu
1
Anaya-Sánchez, Rafael
1
Azar, Salim L.
1
Azevedo, António
1
Badot, Olivier
1
Baghi, Ilaria
1
Bang, Nguyen
1
Barnier, Virginie de
1
Barès, Franck
1
Baumgarth, Carsten
1
Belk, Russell W.
1
Beresford, Paul
1
Berger-Rémy, Fabienne
1
Bergianti, Francesca
1
Bogomolova, Svetlana
1
Boltz, Dirk-Mario
1
Bontour, Anne
1
Brace-Govan, Jan
1
Bunjun, Benita
1
Carrillat, François A.
1
Castro, Ana
1
Chaney, Damien
1
Chen, Pei-Chi
1
Chou, En-Yi
1
Costa, Cláudia
1
Cova, Bernard
1
Cuny, Caroline
1
D'Alessandro, Steven
1
Dampérat, Maud
1
Dawes, John
1
De Villartay, Sophie
1
Demsar, Vlad
1
Egermann, Hauke
1
Esteban-Millat, Irene
1
Felix, Reto
1
Fernandes, Teresa
1
Firat, A. Fuat
1
Fornerino, Marianela
1
Gabrielli, Veronica
1
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Published in...
All
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
416
The journal of product & brand management
286
The journal of brand management : an international journal
275
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
79
Journal of marketing communications
76
International journal of hospitality management
74
Marketing intelligence & planning
68
Journal of strategic marketing
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of marketing management : MM
51
Marketing letters : a journal of research in marketing
51
International marketing review
50
Journal of promotion management : JPM
47
Journal of marketing
46
Cogent business & management
45
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
European journal of marketing
35
International journal of retail & distribution management
35
Journal of Islamic marketing
35
Journal of international marketing
35
Journal of retailing
33
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
40
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40
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1
In it together : brands benefit after a transgression when perceived as co-owners of the brand community
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 190-216
Persistent link: https://www.econbiz.de/10014549748
Saved in:
2
Antecedents and consequences of the "cancel culture" firestorm journey for brands : is there a possibility for forgiveness?
Costa, Cláudia
;
Azevedo, António
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 289-312
Persistent link: https://www.econbiz.de/10014549758
Saved in:
3
Consumer engagement on social media : an analysis of brand post characteristic combinations
Liu, Yang
;
Zhao, Zhijie
;
Wang, Jiaying
;
Qiu, Zeguo
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
9/10
,
pp. 704-742
Persistent link: https://www.econbiz.de/10015050091
Saved in:
4
The dynamic of employees' trust in their organisation in a corporate brand crisis : the bounce-back effect of organisational identification
De Villartay, Sophie
;
Abid-Dupont, Marie-Aude
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 260-288
Persistent link: https://www.econbiz.de/10014549752
Saved in:
5
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
6
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
7
Social media responses and brand personality in product and moral harm crises : why waste a good crisis?
Nadeau, John
;
Rutter, Richard
;
Lettice, Fiona
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012395421
Saved in:
8
Understanding branding is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
Saved in:
9
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
10
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
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