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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Internet marketing"
~type:"article"
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Search: subject_exact:"Brand personality"
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Internet marketing
Brand image
41
Markenimage
41
Brand management
37
Markenführung
37
Consumer behaviour
32
Konsumentenverhalten
32
Brand
21
Markenartikel
21
Social Web
11
Social web
11
Beziehungsmarketing
9
Online-Marketing
9
Relationship marketing
9
social media
7
Brand loyalty
5
Markentreue
5
brand loyalty
5
Emotion
4
Marketing management
4
Marketingmanagement
4
brand equity
4
branding
4
Advertising effects
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Personality psychology
3
Persönlichkeitspsychologie
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Werbewirkung
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purchase intention
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Arts
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Branding
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City marketing
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Führungskräfte
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Kunst
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Managers
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Narrative Methode
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Azar, Salim L.
1
Bogomolova, Svetlana
1
Bontour, Anne
1
Brace-Govan, Jan
1
Castro, Ana
1
Chou, En-Yi
1
Demsar, Vlad
1
Fernandes, Teresa
1
Haque, Mehruba
1
Helme-Guizon, Agnès
1
Jack, Gavin
1
Lee, Daisy
1
Lin, Cheng-Yu
1
Machado, Joana César
1
Magnoni, Fanny
1
Ng, Peggy M. L.
1
Sands, Sean
1
Scholz, Joachim
1
Simon, Françoise
1
Smith, Andrew N.
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Vacas-de-Carvalho, Leonor
1
Wong, Amy
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
50
International journal of internet marketing and advertising : IJIMA
33
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
The journal of brand management : an international journal
21
Journal of marketing communications
16
Cogent business & management
14
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Tourism management : research, policies, practice
14
Marketing intelligence & planning
12
International journal of advertising : the review of marketing communications
10
Journal of promotion management : JPM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Tourism management perspectives : TMP
9
International journal of technology marketing : IJTMkt
8
Journal of marketing management : MM
8
Asia Pacific journal of marketing and logistics
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
Journal of internet commerce
7
Business horizons
6
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
International journal of consumer studies
5
Journal of advertising research
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Journal of strategic marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Psychology & marketing
5
Young consumers : insight and ideas for responsible marketers
5
European journal of marketing
4
Global business review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
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ECONIS (ZBW)
9
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1
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
2
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
3
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
4
The social phenomenon of trolling : understanding the discourse and social practices of online provocation
Demsar, Vlad
;
Brace-Govan, Jan
;
Jack, Gavin
;
Sands, Sean
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1058-1090
Persistent link: https://www.econbiz.de/10012623854
Saved in:
5
Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
6
The impact of university brand identification and eWOM behaviour on students' psychological well-being : a multi-group analysis among active and passive social media users
Lee, Daisy
;
Ng, Peggy M. L.
;
Bogomolova, Svetlana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 384-403
Persistent link: https://www.econbiz.de/10012249035
Saved in:
7
Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa
;
Castro, Ana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
Saved in:
8
Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?
Helme-Guizon, Agnès
;
Magnoni, Fanny
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
Saved in:
9
Branding in the age of social media firestorms : how to create brand value by fighting back online
Scholz, Joachim
;
Smith, Andrew N.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1100-1134
Persistent link: https://www.econbiz.de/10012178609
Saved in:
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