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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Consumer behaviour"
~subject:"Marktforschung"
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Consumer behaviour
Marktforschung
Konsumentenverhalten
650
Market research
82
Brand management
79
Markenführung
79
Brand image
64
Markenimage
64
Beziehungsmarketing
49
Relationship marketing
49
Advertising effects
47
Werbewirkung
47
Internet marketing
45
Online-Marketing
45
Experiment
44
Emotion
43
Social Web
43
Social web
43
Präferenztheorie
38
Theory of preferences
38
Cognition
33
Kognition
33
Marketing management
33
Marketingmanagement
33
Theorie
33
Theory
33
Brand
32
Personality psychology
32
Persönlichkeitspsychologie
32
Markenartikel
31
Großbritannien
29
United Kingdom
29
Perception
27
Wahrnehmung
27
Viral marketing
26
Virales Marketing
26
Advertising
24
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24
USA
22
United States
22
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643
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7
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650
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650
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8
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8
Conference paper
7
Konferenzbeitrag
7
Case study
2
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2
Systematic review
1
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1
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English
650
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Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Piacentini, Maria
7
Gijsbrechts, Els
6
Hogg, Margaret K.
6
Belk, Russell W.
5
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Michaelidou, Nina
5
Veer, Ekant
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Carlson, Jamie
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Harris, Lloyd C.
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
McKechnie, Sally
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Thomas, Manoj
4
Tynan, Caroline
4
Wedel, Michel
4
Zauberman, Gal
4
Zhao, Yi
4
Aribarg, Anocha
3
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Published in...
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Journal of marketing management : MM
Journal of marketing research : JMR
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
285
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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Source
All
ECONIS (ZBW)
650
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1
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10
of
650
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date (oldest first)
1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
3
To follow the yellow brick road : exploring the journey to mental well-being consumption
Wyllie, Jessica
;
Carlson, Jamie
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1557-1586
Persistent link: https://www.econbiz.de/10012042294
Saved in:
4
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
5
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
6
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
7
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
8
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
9
The determinants and consequences of search cost heterogeneity : evidence from local gasoline markets
Nishida, Mitsukuni
;
Remer, Marc
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011878681
Saved in:
10
Modeling simultaneous multiple goal pursuit and adaptation in consumer choice
Swait, Joffre
;
Argo, Jennifer
;
Li, Lianhua
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011878693
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