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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of promotion management : JPM"
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Search: subject_exact:"Sports marketing"
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Konsumentenverhalten
Sportmarketing
14
Sports marketing
14
Consumer behaviour
6
Brand management
5
Markenführung
5
Sport event
5
Sportveranstaltung
5
Brand image
4
Markenimage
4
Sponsoring
4
Sponsorship
4
Ball game
3
Ballsport
3
Brand
3
Football
3
Fußball
3
Markenartikel
3
Professional sports
3
Profisport
3
Sport organization
3
Sportorganisation
3
USA
3
United States
3
Advertising effects
2
Beziehungsmarketing
2
Fernsehwerbung
2
Relationship marketing
2
Sales promotion
2
Sport
2
Sports
2
Television advertising
2
Verkaufsförderung
2
Werbewirkung
2
promotion
2
sponsorship
2
2011
1
Ambush marketing
1
Anthropologie
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Anthropology
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English
6
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Donlan, Leah Kathleen
1
Gergaud, Olivier
1
Koronios, Konstantinos
1
Kriemadis, Athanasios
1
Leivaditi, Eleni
1
Lings, Ian N.
1
Livat, Florine
1
Lunardo, Renaud
1
Martin, Brett A. S.
1
O'Connor, Peter
1
Owen, Kate M.
1
Psiloutsikou, Marina
1
Shuv-Ami, Avichai
1
Thrassou, Alkis
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Vrontis, Demetris
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Weeks, Clinton S.
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Zervoulakos, Pavlos
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Journal of marketing management : MM
Journal of promotion management : JPM
Journal of sport management : the official journal of the North American Society of Sport Management
77
International journal of sports marketing & sponsorship
69
Sport marketing quarterly : preferred journal of the Sport Marketing Association
67
International journal of sport management and marketing : IJSMM
61
European Sport management quarterly : ESMQ
55
Sport management review
54
Journal of business research : JBR
21
Sport, Business and Management : an international journal ; SBM
13
Journal of sports economics
12
International journal of sport finance
8
European journal of marketing : EJM
7
Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
The journal of brand management : an international journal
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
The service industries journal
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Organizations and markets in emerging economies
3
The journal of consumer marketing
3
The journal of product & brand management
3
Applied economics
2
Applied economics letters
2
Cogent business & management
2
Consumer behavior review : CBR
2
Corporate reputation review
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
European journal of international management : EJIM
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
Journal for global business advancement : JGBA
2
Journal of behavioral and experimental economics
2
Journal of consumer marketing
2
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ECONIS (ZBW)
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1
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
3
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
4
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
5
The role of brand knowledge in determining sponsorship effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
Saved in:
6
Buying a sponsor's brand: the role of affective commitment to the sponsored team
Lings, Ian N.
;
Owen, Kate M.
- In:
Journal of marketing management : MM
23
(
2007
)
5/6
,
pp. 483-496
Persistent link: https://www.econbiz.de/10003492224
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