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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Search: subject:"Virtual reality"
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Konsumentenverhalten
Relationship marketing
Virtual reality
20
Virtuelle Realität
20
Social Web
10
Social web
10
Consumer behaviour
9
virtual reality
5
Brand management
3
E-commerce
3
Electronic Commerce
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Tourism
3
Tourism industry
3
Tourismus
3
Tourismuswirtschaft
3
purchase intention
3
Advertising
2
Augmented reality
2
Brand image
2
Cultural heritage
2
Customer satisfaction
2
Digitalisierung
2
Digitization
2
Einzelhandel
2
Emotion
2
Internet marketing
2
Kulturgüter
2
Kundenzufriedenheit
2
Markenimage
2
Online-Marketing
2
Retail trade
2
Virtual organization
2
Virtuelle Organisation
2
Welt
2
Werbung
2
World
2
YouTube
2
digital virtual consumption
2
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English
9
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Denegri-Knott, Janice
2
Molesworth, Mike
2
Bourlakis, Michael
1
Castrillon Paque, Victor
1
Escandon-Barbosa, Diana
1
Feng, Yang
1
Javornik, Ana
1
Kong, Anthony
1
Langaro, Daniela
1
Loureiro, Sandra Maria Correia
1
Oh, Jae-Eun
1
Oliveira, Pedro
1
Pantano, Eleonora
1
Papagiannidis, Savvas
1
Salas-Paramo, Jairo
1
See-to, Eric W. K.
1
Watkins, Rebecca D.
1
Xie, Quan
1
Yazdanparast, Atefeh
1
Zolfagharian, Mohammadali
1
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Journal of marketing management : MM
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
38
Journal of business research : JBR
34
Psychology & marketing
16
International journal of retail and distribution management
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Technological forecasting & social change : an international journal
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Tourism management : research, policies, practice
7
Cogent business & management
6
International journal of consumer studies
6
International journal of internet marketing and advertising : IJIMA
6
Journal of consumer behaviour
5
International journal of contemporary hospitality management
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of hospitality management
4
Journal of internet commerce
4
Journal of service management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Asia Pacific journal of marketing and logistics
3
Electronic commerce research
3
Information systems research : ISR
3
International journal of electronic commerce : IJEC
3
International journal of retail & distribution management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of management information systems : JMIS
3
Journal of retailing
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
The international review of retail, distribution and consumer research
3
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Business horizons
2
European journal of marketing
2
Information systems and e-business management : ISeB
2
International journal of sports marketing & sponsorship
2
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ECONIS (ZBW)
9
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Date (oldest first)
1
The moderating effect of the use of
virtual
reality
technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
2
virtual
reality
Oh, Jae-Eun
;
Kong, Anthony
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10012801960
Saved in:
3
Exploring a new form of interaction in the match day :
virtual
reality
technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
4
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
5
The dark side of consumer life in the age of virtual and mobile technology
Zolfagharian, Mohammadali
;
Yazdanparast, Atefeh
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1304-1335
Persistent link: https://www.econbiz.de/10011850386
Saved in:
6
The relationship between ownership and possession : observations from the context of digital virtual goods
Watkins, Rebecca D.
;
Denegri-Knott, Janice
;
Molesworth, Mike
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 44-70
Persistent link: https://www.econbiz.de/10011438585
Saved in:
7
"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
Saved in:
8
Redistributed consumer desire in digital virtual worlds of consumption
Denegri-Knott, Janice
;
Molesworth, Mike
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1561-1579
Persistent link: https://www.econbiz.de/10010230046
Saved in:
9
Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions
Papagiannidis, Savvas
;
Pantano, Eleonora
;
See-to, Eric W. K.
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1462-1492
Persistent link: https://www.econbiz.de/10010230176
Saved in:
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