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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Virtual community"
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Online-Marketing
Social Web
357
Social web
357
Consumer behaviour
240
Konsumentenverhalten
240
Internet marketing
149
Brand management
128
Markenführung
128
Beziehungsmarketing
96
Relationship marketing
96
Brand image
77
Markenimage
77
Social media
72
Viral marketing
66
Virales Marketing
66
Online retailing
52
Online-Handel
52
Brand
46
Markenartikel
45
Customer integration
39
Kundenintegration
39
Customer satisfaction
32
E-commerce
32
Electronic Commerce
32
Kundenzufriedenheit
32
Social network
27
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27
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26
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23
Einzelhandel
23
Retail trade
23
Werbewirkung
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social media
23
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Virtuelle Realität
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149
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Rana, Nripendra P.
4
Carlson, Jamie
3
Dessart, Laurence
3
Dwivedi, Yogesh Kumar
3
Thaichon, Park
3
Ashfaq, Muhammad
2
Calder, Bobby J.
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
De Vries, Natalie Jane
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Malthouse, Edward C.
2
Marbach, Julia
2
Moon, Sangkil
2
Morgan-Thomas, Anna
2
Mukerji, Bhasker
2
Muqaddam, Aziz
2
Nunan, Daniel
2
Park, Joohyung
2
Polonsky, Michael J.
2
Rahman, Mohammad M.
2
Raquel, Cristiana
2
Sashittal, Hemant Chaitanya
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Veloutsou, Cleopatra
2
Wang, Ye
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmed, Qazi Mohammed
1
Akram, Umair
1
Al Dweeri, Rami
1
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Journal of marketing management : MM
Journal of retailing and consumer services
The journal of brand management : an international journal
Journal of business research : JBR
187
International journal of internet marketing and advertising : IJIMA
112
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
International journal of advertising : the review of marketing communications
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
54
Tourism management : research, policies, practice
47
Information systems research : ISR
45
International journal of hospitality management
45
Business horizons
44
The journal of product & brand management
43
Journal of management information systems : JMIS
42
International journal of electronic marketing and retailing : IJEMR
41
Cogent business & management
40
Journal of internet commerce
40
Marketing intelligence & planning
38
International journal of technology marketing : IJTMkt
37
International journal of business information systems : IJBIS
33
Electronic commerce research
32
Journal of strategic marketing
31
Journal of marketing
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
International journal of contemporary hospitality management
27
Journal of travel and tourism marketing
26
Journal of electronic commerce research : JECR
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Young consumers : insight and ideas for responsible marketers
24
Psychology & marketing
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
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ECONIS (ZBW)
149
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1
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10
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149
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
3
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
4
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
5
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
6
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
7
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
8
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
9
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
10
How social capital builds online brand advocacy in luxury social media brand communities
Wong, Amy
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014235383
Saved in:
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