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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of small business and enterprise development"
~isPartOf:"Piccola impresa"
~subject:"SME marketing"
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Journal of marketing management : MM
Journal of small business and enterprise development
Piccola impresa
Journal of research in marketing and entrepreneurship : JRME
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Asia Pacific Journal of Marketing and Logistics
2
Asia Pacific journal of marketing and logistics
2
Innovations in SMEs and conducting e-business : technologies, trends and solutions
2
International journal of entrepreneurship and small business
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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Marketing Intelligence & Planning
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SpringerLink / Bücher
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Advances in business strategy and competitive advantage (ABSCA) book series
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Applied research on strategic international management
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Arbeitspapiere der FOM
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Betriebswirtschaftslehre der Mittel- und Kleinbetriebe : größenspezifische Probleme und Möglichkeiten zu ihrer Lösung
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Bibliography series / American Marketing Association
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Cases on SMEs and open innovation : applications and investigations
1
Customer-centric marketing strategies : tools for building organizational performance
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Edward Elgar E-Book Archive
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Elgaronline
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International Journal on Food System Dynamics
1
International journal of entrepreneurial behaviour & research
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International journal of internet marketing and advertising : IJIMA
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International small business journal : researching entrepreneurship
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Journal of Small Business and Enterprise Development
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Journal of customer behaviour
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of research in marketing and entrepreneurship
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Journal of world business : JWB
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KMU in der Krise : Strategien zur Krisenvermeidung und Krisenbewältigung
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Kommunikation kleiner und mittlerer Unternehmen
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MPRA Paper
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Management in der Finanzbranche - Finanzmanagement im Unternehmen : [15 Jahre IFZ Zug]
1
Marketing in the cyber era : strategies and emerging trends
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ECONIS (ZBW)
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1
Educating graduates for marketing in SMEs : an update for the traditional marketing curriculum
Cheng, Ranis
;
Lourenço, Fernando
;
Resnick, Sheilagh
- In:
Journal of small business and enterprise development
23
(
2016
)
2
,
pp. 495-513
Persistent link: https://www.econbiz.de/10011575569
Saved in:
2
A framework for SME retail branding
Mitchell, Richard
;
Hutchinson, Karise
;
Quinn, Barry
; …
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1818-1850
Persistent link: https://www.econbiz.de/10011406203
Saved in:
3
Il ruolo dei marchi di qualità dell' Unione Europea nelle strategie competitive delle piccole e medie imprese agrolimentari Italiane
Antonelli, Gervasio
;
Viganò, Elena
- In:
Piccola impresa
(
2012
)
3
,
pp. 31-47
Persistent link: https://www.econbiz.de/10009733121
Saved in:
4
Processi euristici e marketing imprenditoriale
Guercini, Simone
- In:
Piccola impresa
(
2012
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10009733122
Saved in:
5
Marketing for survival : a comparative case study of SME software firms
Parry, Sara
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Journal of small business and enterprise development
19
(
2012
)
4
,
pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
Saved in:
6
Small firm marketing : synthesising and supporting received wisdom
O'Donnell, Aodheen
- In:
Journal of small business and enterprise development
18
(
2011
)
4
,
pp. 781-805
Persistent link: https://www.econbiz.de/10009424341
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