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~isPartOf:"Journal of marketing management : MM"
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Social Web
131
Social web
131
Internet marketing
55
Online-Marketing
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Consumer behaviour
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Konsumentenverhalten
52
social media
42
Viral marketing
33
Virales Marketing
33
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Li, Xiang
4
Crotts, John C.
3
Dessart, Laurence
3
Filieri, Raffaele
3
Perdue, Richard R.
3
Shin, Hakseung
3
Wu, Luorong
3
Archer-Brown, Chris
2
Buhalis, Dimitrios
2
Calder, Bobby J.
2
Choi, Youngjoon
2
Denegri-Knott, Janice
2
Dholakia, Nikhilesh
2
Gironda, John T.
2
Golf-Papez, Maja
2
Kerrigan, Finola
2
Kim, Jihye
2
Kim, Min-Seong
2
Korgaonkar, Pradeep K.
2
Law, Chun Hung Roberts
2
Liu, Hongbo
2
Malthouse, Edward C.
2
Marbach, Julia
2
Marder, Ben
2
Molesworth, Mike
2
Morgan-Thomas, Anna
2
Nunan, Daniel
2
Polonsky, Michael J.
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Raquel, Cristiana
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Reyes, Ian
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Scholl-Grissemann, Ursula
2
Veer, Ekant
2
Veloutsou, Cleopatra
2
Viglia, Giampaolo
2
Ying, Tianyu
2
Abosag, Ibrahim
1
Alaei, Ali Reza
1
Ali, Faizan
1
Ameen, Nisreen
1
Andrews, Lynda
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Journal of marketing management : MM
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
455
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
197
Information systems research : ISR
151
International journal of internet marketing and advertising : IJIMA
146
Journal of management information systems : JMIS
127
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
117
Tourism management : research, policies, practice
116
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Psychology & marketing
94
Springer eBook Collection
91
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Management information systems : mis quarterly
79
Journal of internet commerce
77
Journal of travel and tourism marketing
75
Journal of promotion management : innovations in planning and applied research
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of information & knowledge management : JIKM
68
The journal of product & brand management
68
Cogent business & management
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
Journal of advertising research
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
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ECONIS (ZBW)
135
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1
Risk, trust, and the roles of human versus virtual influencers
Ameen, Nisreen
;
Hwa, Jacky Cheah Jun
;
Ali, Faizan
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
6
,
pp. 1370-1394
Persistent link: https://www.econbiz.de/10014582456
Saved in:
2
Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378
Saved in:
3
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
4
Power of sentiment expressions on peer-to-peer rental platforms : a mixed-method approach
Zhang, Xi
;
Wei, Xin
;
Zhang, Te
;
Liang, Sai
;
Ma, Yao
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 428-446
Persistent link: https://www.econbiz.de/10014582247
Saved in:
5
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
6
"I love it" versus "i recommend it" : the impact of implicit and explicit endorsement styles on electronic word-of-mouth persuasiveness
Liao, Junyun
;
He, Siying
;
Feng, Wenting
;
Filieri, Raffaele
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 779-795
Persistent link: https://www.econbiz.de/10014582391
Saved in:
7
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
8
Online platform use and performance among listed tourism companies in China
Tian, Jiaxin
;
Ma, Jing
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
7
,
pp. 1709-1723
Persistent link: https://www.econbiz.de/10015056359
Saved in:
9
Iranian women traveling in vtime : a cyberfeminist approach
Mahtab Kiani
;
Tavakoli, Rokhshad
;
Mura, Paolo Biago
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10014581694
Saved in:
10
Spread the word : secondary crisis communication of unethical destination incidents via social media
Ruan, Wen-Qi
;
Zhou, Yan
;
Li, Yong-Quan
;
Su, Xin-Wei
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
7
,
pp. 1724-1740
Persistent link: https://www.econbiz.de/10015056367
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