"I love it" versus "i recommend it" : the impact of implicit and explicit endorsement styles on electronic word-of-mouth persuasiveness

Junyun Liao, Siying He, Wenting Feng, and Raffaele Filieri

Year of publication:	2024
Authors:	Liao, Junyun ; He, Siying ; Feng, Wenting ; Filieri, Raffaele
Subject:	endorsement styles \| electronic word-of-mouth \| persuasion \| source trustworthiness \| persuasion knowledge \| linguistic effects \| Virales Marketing \| Viral marketing \| Werbewirkung \| Advertising effects \| Konsumentenverhalten \| Consumer behaviour \| Vertrauen \| Confidence \| Social Web \| Social web \| Kommunikation \| Communication

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1177/00472875231175083 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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