"I love it" versus "i recommend it" : the impact of implicit and explicit endorsement styles on electronic word-of-mouth persuasiveness
Junyun Liao, Siying He, Wenting Feng, and Raffaele Filieri
| Year of publication: |
2024
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|---|---|
| Authors: | Liao, Junyun ; He, Siying ; Feng, Wenting ; Filieri, Raffaele |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 63.2024, 4, p. 779-795
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| Subject: | endorsement styles | electronic word-of-mouth | persuasion | source trustworthiness | persuasion knowledge | linguistic effects | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Social Web | Social web | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875231175083 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582391