Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Junyun Liao and Siying He, Yanghong Hu, Jiawen Chen and Xuebing Dong
| Year of publication: |
2023
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|---|---|
| Authors: | Liao, Junyun ; He, Siying ; Hu, Yanghong ; Chen, Jiawen ; Dong, Xuebing |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 9, p. 2216-2234
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| Subject: | Anger | Foreign brands | Netnography | Product recalls | Product-harm crisis | Relationship quality | Unfairness | Produkthaftung | Product liability | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Produktsicherheit | Product safety | Produktqualität | Product quality | Markenartikel | Brand | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-03-2022-0199 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430222