//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Lehrbuch"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Marketingmanagement
181
Marketing management
180
Marketing
54
Theorie
34
Theory
34
Consumer behaviour
25
Konsumentenverhalten
25
Deutschland
24
Germany
24
Marketing theory
22
Brand management
12
Markenführung
12
Beziehungsmarketing
11
Relationship marketing
11
Strategisches Management
11
USA
10
United States
10
Brand image
9
Großbritannien
9
Internet marketing
9
Markenimage
9
Online-Marketing
9
United Kingdom
9
Corporate planning
8
Lieferantenmanagement
8
Supplier relationship management
8
Unternehmensplanung
8
marketing strategy
8
Advertising
7
Firm performance
7
Unternehmenserfolg
7
Werbung
7
Advertising effects
6
Betriebswirtschaftslehre
6
Business economics
6
Social Web
6
Social web
6
Strategic management
6
Werbewirkung
6
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Book / Working Paper
15
Article
10
Type of publication (narrower categories)
All
Lehrbuch
13
Article in journal
12
Aufsatz in Zeitschrift
12
Textbook
12
Collection of articles of several authors
2
Conference paper
2
Conference proceedings
2
Konferenzbeitrag
2
Konferenzschrift
2
Sammelwerk
2
Bibliografie enthalten
1
Bibliography included
1
Glossar enthalten
1
Glossary included
1
more ...
less ...
Language
All
German
13
English
12
Author
All
Homburg, Christian
9
Krohmer, Harley
5
Kleinaltenkamp, Michael
3
Kuß, Alfred
3
Doherty, Anne Marie
2
Hunt, Shelby D.
2
Jaworski, Bernard J.
2
Tadajewski, Mark
2
Brown, Stephen
1
Coates, Nigel
1
Davis, Judy Foster
1
Dibb, Sally
1
Djafarova, Elmira
1
Hart, David
1
Hewer, Paul
1
Jones, D. G. Brian
1
Lang, John T.
1
Lichrou, Maria
1
McLeay, Fraser
1
O'Malley, Lisa
1
Olbrich, Rainer
1
Patterson, Maurice
1
Shaw, Eric H.
1
Smith Maguire, Jennifer
1
Varadarajan, Rajan
1
Watson, David J.
1
Woodruffe-Burton, Helen
1
more ...
less ...
Institution
All
Springer Gabler <Firma>
2
Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Journal of marketing management : MM
Lehrbuch
SpringerLink / Bücher
14
AMS review : official publication of the Academy of Marketing Science
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Legends in marketing
10
Journal of business research : JBR
7
Journal of the Academy of Marketing Science
7
Marketing theory and applications
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
McGraw-Hill/Irwin series in marketing
5
European journal of marketing : EJM
4
Journal of strategic marketing
4
Australasian marketing journal
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Major theoretical debates and contemporary issues in marketing theory
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Springer eBook Collection / Business and Management
3
The marketing book
3
Zeszyty naukowe
3
wi - Wirtschaft
3
AMA educators' proceedings
2
Always learning
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Berichte aus der Betriebswirtschaft
2
Business horizons
2
Business-to-Business-Marketing
2
Critical marketing : defining the field
2
Edward Elgar E-Book Archive
2
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
Saved in:
2
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
3
Grundlagen des Marketingmanagements : Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung
Homburg, Christian
-
2020
-
6., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012234434
Saved in:
4
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
5
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
6
Grundlagen des Marketingmanagements : Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung
Homburg, Christian
-
2017
-
5., überarbeitete und aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011484840
Saved in:
7
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
8
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
9
The question of "alternatives" within food and drink markets and marketing : introduction to the special issue : editorial
Smith Maguire, Jennifer
;
Watson, David J.
;
Lang, John T.
- In:
Journal of marketing management : MM
33
(
2017
)
7/8
,
pp. 495-501
Persistent link: https://www.econbiz.de/10011777696
Saved in:
10
Marketing-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
;
Kleinaltenkamp, Michael
-
2016
-
7., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011482864
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->