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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Managing consumer services : factory or theater?"
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Harry Potter and the service-dominant logic of marketing : a cautionary tale
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 519-533
Persistent link: https://www.econbiz.de/10003874158
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