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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of product & brand management"
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Search: subject_exact:"Viral marketing"
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Viral marketing
127
Virales Marketing
127
Consumer behaviour
70
Konsumentenverhalten
70
Social Web
65
Social web
65
Online-Marketing
52
Internet marketing
50
Brand management
27
Markenführung
27
Brand image
26
Markenimage
26
Beziehungsmarketing
24
Relationship marketing
24
word of mouth
15
Brand
13
Markenartikel
13
Marketing management
12
Marketingmanagement
12
Online retailing
12
Online-Handel
12
Customer integration
11
Kundenintegration
11
Soziales Netzwerk
11
social media
11
Advertising effects
10
Emotion
10
Social network
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word-of-mouth
10
user-generated content
9
Customer satisfaction
8
Deutschland
8
Germany
8
Kundenzufriedenheit
8
Social media
8
Brand love
7
E-commerce
7
Electronic Commerce
7
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99
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31
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100
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7
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3
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1
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English
111
German
19
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Godes, David
4
Fink, Klaus-J.
3
Fossen, Beth L.
3
Gopinath, Shyam
3
Proserpio, Davide
3
Schweidel, David A.
3
Wallace, Elaine
3
Buttle, Francis A.
2
Chintagunta, Pradeep K.
2
Dennhardt, Severin
2
Dobele, Angela
2
East, Robert
2
Kuksov, Dmitri
2
Kumar, V.
2
Lambrecht, Anja
2
Lee, Sang Bong
2
Liu, Shih Hao
2
Mayzlin, Dina
2
Michaelidou, Nina
2
Narayan, Vishal
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Tucker, Catherine
2
Uncles, Mark D.
2
Yang, Sha
2
Adams, Frank G.
1
Albuquerque, Paulo
1
Amelia, Maria Veronica
1
Ameri, Mina
1
Andrews, Lynda
1
Archer-Brown, Chris
1
Arnhold, Ulrike
1
Assael, Henry
1
Augusto, Mário Gomes
1
Backaler, Joel
1
Bart, Yakov
1
Beise-Zee, Rian
1
Bhaskaran, Vikram
1
Bianchi, Constanza
1
Blazquez, Marta
1
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Deutscher Dialogmarketing Verband
3
Academy of Marketing
1
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Journal of marketing management : MM
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
The journal of product & brand management
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
Journal of internet commerce
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
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ECONIS (ZBW)
130
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1
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
2
A mechanism for employees' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism
Lee, Sang Bong
;
Liu, Shih Hao
;
Maertz, Carl P.
;
Singh, …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1123-1138
Persistent link: https://www.econbiz.de/10014334407
Saved in:
3
The subsequent effects of negative emotions : from brand hate to anti-brand consumption behavior under moderating mechanisms
Rahimah, Anni
;
Dang Huu Phuc
;
Nguyen, Tessa Tien
; …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 618-631
Persistent link: https://www.econbiz.de/10014281359
Saved in:
4
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
5
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
Saved in:
6
The impact of COVID-19 on online product reviews
Kutlubay, Omer Cem
;
Cicek, Mesut
;
Yayla, Serdar
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013552929
Saved in:
7
Fueling and cooling firestorms : how online community members enable and disable online negative e-WOM
Hancock, Tyler
;
Breazeale, Michael
;
Adams, Frank G.
; …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 286-304
Persistent link: https://www.econbiz.de/10013552957
Saved in:
8
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
9
Tickle me on WeChat moments : the role of brand love
Khan, Jashim
;
Pelet, Jean-Eric
;
Zamani, Somayeh
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
Saved in:
10
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
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