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Social marketing
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Journal of marketing management : MM
Psychology & marketing
Apas Papers
42
International review on public and non-profit marketing
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Journal of social marketing : JSOCM
38
Journal of business research : JBR
37
Journal of nonprofit & public sector marketing
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Health marketing quarterly
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International journal of nonprofit and voluntary sector marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Social marketing and behaviour change : models, theory and applications
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Australasian marketing journal
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European journal of marketing : EJM
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Journal of advertising : official publication of the American Academy of Advertising
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Social marketing for public health : global trends and success stories
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Macro-social marketing insights : systems thinking for wicked problems
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Working paper / National Bureau of Economic Research, Inc.
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Contemporary issues in social marketing
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Segmentation in social marketing : process, methods and application
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International Review on Public and Nonprofit Marketing
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SpringerLink / Bücher
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International journal of nonprofit & voluntary sector marketing
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Stakeholder involvement in social marketing : challenges and approaches to engagement
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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Journal of business ethics : JOBE
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Journal of consumer behaviour : an international research review
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NBER working paper series
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The Sage library in marketing
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Working papers in economics
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Young consumers : insight and ideas for responsible marketers
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International journal of advertising : the quarterly review of marketing communications
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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1
Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon
;
Guo, Yafei
;
Torelli, Carlos J.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
Saved in:
2
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
3
Antecedents and consequences of chronic impulsive buying : can impulsive buying be understood as dysfunctional self-regulation?
Fenton-O'Creevy, Mark
;
Dibb, Sally
;
Furnham, Adrian
- In:
Psychology & marketing
35
(
2018
)
3
,
pp. 175-188
Persistent link: https://www.econbiz.de/10011970160
Saved in:
4
Seek or destroy? : examining value creation and destruction in behaviour maintenance in social marketing
Zainuddin, Nadia
;
Dent, Kendall
;
Tam, Leona
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 348-374
Persistent link: https://www.econbiz.de/10011709132
Saved in:
5
The roles of the private and public sectors in poverty reduction
Karnani, Aneel Gobindram
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1585-1592
Persistent link: https://www.econbiz.de/10011854424
Saved in:
6
Social marketing and big social change : personal social marketing insights form a complex system obesity prevention intervention
Venturini, Roberto
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1190-1199
Persistent link: https://www.econbiz.de/10011610966
Saved in:
7
Reducing household water consumption : a social marketing approach
Lowe, Ben
;
Lynch, David
;
Lowe, Julian F.
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10010512563
Saved in:
8
An enviromental social marketing intervention among employees : assessing attitude and behaviour change
Gregory-Smith, Diana
;
Manika, Danae
;
Graham, Sonja
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 336-377
Persistent link: https://www.econbiz.de/10010512564
Saved in:
9
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
10
Competition and its influence on consumer decision making in social marketing
Schuster, Lisa
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1333-1352
Persistent link: https://www.econbiz.de/10011405261
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