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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Report / Marketing Science Institute"
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Search: subject_exact:"Handelsmarke"
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Handelsmarke
13
Store brand
13
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
9
MarkenfĂĽhrung
9
Brand
7
Markenartikel
7
Designation of origin
2
Einzelhandel
2
Herkunftsbezeichnung
2
Market share
2
Marktanteil
2
Preismanagement
2
Pricing strategy
2
Retail trade
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
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2004-2006
1
Australia
1
Australien
1
Brand image
1
Category Management
1
Category management
1
China
1
Competition
1
Competitive advantage
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Eco-label
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Einzelhandelspreis
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European
1
Europäisch
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Food trade
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International
1
Lebensmittelhandel
1
Markenimage
1
Market entry
1
Marketing management
1
Marketingmanagement
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Markteintritt
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Sethuraman, Raj
3
Abratt, Russell
1
Ailawadi, Kusum L.
1
Ballentine, Paul W.
1
Cole, Catherine
1
Dawson, John A.
1
Dhar, Sanjay K.
1
Dion, Paul
1
Harlam, Bari A.
1
Herz, Marc
1
Hoch, Stephen J.
1
Ivens, Bjoern S.
1
Kadirov, Djavlonbek
1
Lin, Chen-yu
1
Liu, Tsung-Chi
1
Marshall, David William
1
Martos-Partal, Mercedes
1
Parsons, Andrew G.
1
Pepe, Michael S.
1
Rauschnabel, Philipp A.
1
Schlegelmilch, Bodo B.
1
Sousa, Pedro
1
Wang, Chung-Yu
1
Wilkinson, Helene
1
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Journal of marketing management : MM
Report / Marketing Science Institute
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
SpringerLink / BĂĽcher
21
The international review of retail, distribution and consumer research
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Gabler Edition Wissenschaft
9
Journal of agricultural & food industrial organization
9
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Springer Proceedings in Business and Economics
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Neue Ansätze in Markenforschung und Markenführung
7
Research
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing
6
Journal of marketing research : JMR
6
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Reihe: Marketing, Handel und Management
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Innovatives Markenmanagement
5
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ECONIS (ZBW)
13
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1
Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.
;
Herz, Marc
;
Schlegelmilch, Bodo B.
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
Saved in:
2
Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
Saved in:
3
Competitive advantage, private-label brands, and category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10009488949
Saved in:
4
Innovation and the market share of private labels
Martos-Partal, Mercedes
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 695-715
Persistent link: https://www.econbiz.de/10009558869
Saved in:
5
Country-of-origin and private-label merchandise
Parsons, Andrew G.
;
Ballentine, Paul W.
;
Wilkinson, Helene
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 594-608
Persistent link: https://www.econbiz.de/10009558874
Saved in:
6
Consumer attitudes towards a European retailer's private brand food products : an integrated model of Taiwanese consumers
Lin, Chen-yu
;
Marshall, David William
;
Dawson, John A.
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 875-891
Persistent link: https://www.econbiz.de/10003902345
Saved in:
7
Factors affecting attitudes toward private lables and promoted brands
Liu, Tsung-Chi
;
Wang, Chung-Yu
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 283-298
Persistent link: https://www.econbiz.de/10003710265
Saved in:
8
The effect of store brand share on retail margins : an empirical analysis
Ailawadi, Kusum L.
;
Harlam, Bari A.
-
2002
Persistent link: https://www.econbiz.de/10001704760
Saved in:
9
Global branding
Sousa, Pedro
-
2000
Persistent link: https://www.econbiz.de/10001563385
Saved in:
10
What makes consumers pay more for national brands than for store brands : image or quality?
Sethuraman, Raj
-
2000
Persistent link: https://www.econbiz.de/10001539707
Saved in:
1
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