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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Markenarchitektur"
~type_genre:"Article in journal"
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Consumer behaviour
Markenarchitektur
Konsumentenverhalten
654
Brand management
651
Markenführung
651
Brand image
397
Markenimage
397
Brand
312
Markenartikel
309
Beziehungsmarketing
183
Relationship marketing
183
Marketing management
182
Marketingmanagement
182
Social Web
135
Social web
135
Großbritannien
110
United Kingdom
110
USA
100
United States
100
Internet marketing
81
Online-Marketing
81
Corporate reputation
80
Firmenimage
80
Luxury goods
78
Luxusgüter
78
Marketing
73
Emotion
72
Corporate social responsibility
68
Corporate Social Responsibility
67
Customer satisfaction
63
Kundenzufriedenheit
63
Marketing theory
61
Marketingtheorie
61
Brand architecture
60
Advertising effects
56
Werbewirkung
56
Market research
55
Marktforschung
55
Personality psychology
51
Persönlichkeitspsychologie
51
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301
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12
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Article
694
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13
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707
Collection of articles of several authors
14
Sammelwerk
14
Conference paper
10
Konferenzbeitrag
10
Festschrift
4
Case study
3
Fallstudie
3
Konferenzschrift
1
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1
Übersichtsarbeit
1
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Balmer, John M. T.
10
Johnson, Lester W.
7
Piacentini, Maria
7
Hogg, Margaret K.
6
Merrilees, Bill
6
Michaelidou, Nina
6
Wiedmann, Klaus-Peter
6
Abratt, Russell
5
Belk, Russell W.
5
Carlson, Jamie
5
Phau, Ian
5
Veer, Ekant
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Harris, Lloyd C.
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
McKechnie, Sally
4
Miller, Dale
4
Pelsmacker, Patrick de
4
Ross, William T.
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Biedenbach, Galina
3
Broderick, Amanda J.
3
Burghausen, Mario
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dens, Nathalie
3
Dessart, Laurence
3
Devlin, James F.
3
Dwivedi, Abhishek
3
Felix, Reto
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Garry, Tony
3
Gil Saura, Irene
3
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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Journal of marketing management : MM
The journal of brand management : an international journal
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,910
International journal of consumer studies
754
International journal of hospitality management
724
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
402
Asia Pacific journal of marketing and logistics
392
European journal of marketing : EJM
370
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of retailing
303
Journal of marketing communications
297
International journal of retail & distribution management
293
Tourism management : research, policies, practice
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
Marketing letters : a journal of research in marketing
289
Cogent business & management
285
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
268
International journal of contemporary hospitality management
264
Technological forecasting & social change : an international journal
262
Journal of business ethics : JOBE
261
The journal of services marketing
260
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
246
Journal of hospitality marketing & management
243
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
707
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11
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707
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11
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
12
Brand stigmatization : how do new brand users influence original brand users?
Yang, Defeng
;
Lei, Xi
;
Hu, Liang
;
Sun, Yu
;
Yang, Xiaodan
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10013493108
Saved in:
13
Can CSR foster brand defense? : a moderated-mediation model of the role of brand passion
Alnawas, Ibrahim
;
Ghantous, Nabil
;
Hemsley-Brown, Jane
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 190-206
Persistent link: https://www.econbiz.de/10014326906
Saved in:
14
A counterinsurgent (COIN) framework to defend against consumer activists
Chen, Steven
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 275-301
Persistent link: https://www.econbiz.de/10014326920
Saved in:
15
Design, corporate brand design, and corporate heritage brand design : what are they? : what of them?
Balmer, John M.T.
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10014251422
Saved in:
16
Does the impact of corporate brand name changes differ between online and offline channels? : the case of McDonald's China
Tan, Xiongkai
;
Zhang, Sha
;
Hong, Zhao
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 479-489
Persistent link: https://www.econbiz.de/10014447371
Saved in:
17
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
18
Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
19
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
20
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
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