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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Luxusgüter"
~type_genre:"Article in journal"
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Luxusgüter
Consumer behaviour
654
Konsumentenverhalten
654
Brand management
651
Markenführung
651
Brand image
397
Markenimage
397
Brand
312
Markenartikel
309
Beziehungsmarketing
183
Relationship marketing
183
Marketing management
182
Marketingmanagement
182
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135
Social web
135
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110
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110
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100
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100
Internet marketing
81
Online-Marketing
81
Corporate reputation
80
Firmenimage
80
Luxury goods
78
Marketing
73
Emotion
72
Corporate social responsibility
68
Corporate Social Responsibility
67
Customer satisfaction
63
Kundenzufriedenheit
63
Marketing theory
61
Marketingtheorie
61
Brand architecture
60
Markenarchitektur
59
Advertising effects
56
Werbewirkung
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Market research
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78
Collection of articles of several authors
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Heine, Klaus
5
Kapferer, Jean-Noël
5
Gutsatz, Michel
4
Powell, Shaun M.
4
Hennigs, Nadine
3
Okonkwo, Uché
3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Atwal, Glyn
2
Barnier, Virginie de
2
Gabrielli, Veronica
2
Grappi, Silvia
2
Hur, Songyee
2
Klarmann, Christiane
2
Michaut-Denizeau, Anne
2
Phau, Ian
2
Roux, Elyette
2
Aboulian, Lucy
1
Adegbite, Emmanuel
1
Aliyev, Farhad
1
Amaral, Nelson Borges
1
Arnould, Eric J.
1
Athwal, Navdeep
1
Baghi, Ilaria
1
Bastien, Vincent
1
Behrens, Stefan
1
Belk, Russell W.
1
Bernal, Pedro Mir
1
Borgerson, Janet
1
Bravo, Rafael
1
Brunetti, Federico
1
Burgess, Lois
1
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1
Cailleux, Hugues
1
Calvert, Gemma
1
Carrigan, Marylyn
1
Chen, Annie Huiling
1
Chen, Huan
1
Chhikara, Ritu
1
Christodoulides, George
1
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Journal of marketing management : MM
The journal of brand management : an international journal
Journal of business research : JBR
169
Journal of retailing and consumer services
85
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
Psychology & marketing
28
Journal of global fashion marketing : JGfM
27
Journal of international consumer marketing
25
International marketing review
19
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of revenue and pricing management
15
Journal of travel and tourism marketing
15
Transportation research / E : an international journal
14
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
International journal of wine business research : IJWBR
11
Journal of hospitality marketing & management
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Strategic change
10
The IUP journal of brand management : IJBRM
10
Tourism management perspectives : TMP
10
European journal of marketing
9
Journal of retailing
9
The journal of consumer marketing
9
Tourism management : research, policies, practice
9
Cogent business & management
8
Journal of consumer behaviour
8
Journal of marketing
8
Journal of marketing communications
8
Qualitative market research : an international journal
8
Business horizons
7
International journal of retail and distribution management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
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ECONIS (ZBW)
78
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78
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1
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
2
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
3
Would luxury brands benefit from empowering consumers in product decision-making?
Hur, Songyee
;
Ha, Sejin
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 516-534
Persistent link: https://www.econbiz.de/10014447378
Saved in:
4
Evolution of luxury marketing landscape : a bibliometric analysis and future directions
Rathi, Rubal
;
Garg, Ruchi
;
Kataria, Aakanksha
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10013270417
Saved in:
5
Luxurious and responsible? : consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands
Vock, Marlene
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 569-583
Persistent link: https://www.econbiz.de/10013463724
Saved in:
6
The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
Wang, Pengji
;
Kuah, Adrian T.H.
;
Lu, Qinye
;
Wong, Caroline
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 325-346
Persistent link: https://www.econbiz.de/10012550289
Saved in:
7
Influencer-brand fit and brand dilution in China’s luxury market : the moderating role of self-concept clarity
Qian, Jiayu
;
Park, Jee-Sun
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 199-220
Persistent link: https://www.econbiz.de/10012487241
Saved in:
8
Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 347-358
Persistent link: https://www.econbiz.de/10012550306
Saved in:
9
Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10012297784
Saved in:
10
Counterfeit luxury consumption strategies in a collectivistic culture : the case of China
Li, Jiahan
;
Ghaffari, Mahsa
;
Su, Lin
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012297825
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