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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of business & industrial marketing"
~subject:"SME"
~subject:"Werbung"
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Search: subject_exact:"Marketing mix"
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SME
Werbung
Marketing management
229
Marketingmanagement
229
B-to-B-Marketing
47
Business-to-business marketing
47
Lieferantenmanagement
43
Supplier relationship management
43
Beziehungsmarketing
39
Relationship marketing
39
Marketing
37
Consumer behaviour
35
Konsumentenverhalten
35
Firm performance
26
Unternehmenserfolg
26
Brand management
20
Innovation
20
Markenführung
20
Internet marketing
19
Online-Marketing
19
USA
17
United States
17
Innovation management
15
Innovationsmanagement
15
New product development
15
Produktentwicklung
15
Social Web
15
Social web
15
Brand image
12
Competitive advantage
12
Markenimage
12
Market orientation
12
Marketing theory
12
Marketingtheorie
12
Wettbewerbsvorteil
12
KMU
11
Strategic management
11
Strategisches Management
11
Marketing strategy
10
Betriebliche Wertschöpfung
9
Customer value
9
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English
15
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Hirvonen, Saku
2
Laukkanen, Tommi
2
Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
Araujo, Luis
1
Asamoah, George
1
Baah, Charles
1
Barrera-Barrera, Ramón
1
Bian, Dong
1
Celuch, Kevin
1
Chong, Woon Kian
1
Cisneiros, Gabriela Pessoa de Oliveira
1
Danik, Lidia
1
Davies, Fiona
1
Davis, Judy Foster
1
Durans, Amilson de Araujo
1
Ewing, Mike
1
Freund, James
1
Hätönen, Jussi
1
Jacobi, Erik S.
1
Jones, Janice
1
Kowalik, Izabela
1
Macedo, Carlos Jorge Taborda
1
Mainardes, Emerson Wagner
1
Maplestone, Vanya Louise
1
Murphy, Greg
1
Navarro García, Antonio
1
Peris-Oritz, Marta
1
Pleśniak, Agnieszka
1
Polonsky, Michael J.
1
Reijonen, Helen
1
Ruokonen, Mika
1
Salo, Jari
1
Slater, Stephanie
1
Tong, Canon
1
Tuominen, Sasu
1
Valos, Michael J.
1
Wong, Stanley Kam Sing
1
Yaw Kusi, Lawrence
1
Zhang, Nan
1
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Published in...
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Journal of marketing management : MM
The journal of business & industrial marketing
Journal of business research : JBR
28
Journal of strategic marketing
21
European journal of marketing : EJM
15
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing communications
14
Journal of research in marketing and entrepreneurship
13
Cogent business & management
12
Marketing intelligence & planning
12
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
International entrepreneurship and management journal
9
International journal of entrepreneurship and small business
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
The marketing review
9
Entrepreneurship marketing : principles and practice of SME marketing
8
Journal of advertising research
8
SpringerLink / Bücher
8
Asia Pacific journal of marketing and logistics
7
International business review : the official journal of the European International Business Academy
7
International journal of advertising : the review of marketing communications
7
International marketing review
7
Journal of Islamic marketing : JIMA
7
Journal of promotion management : JPM
7
Journal of small business strategy
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Europäische Hochschulschriften / 5
6
Journal of global marketing
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
The journal of brand management : an international journal
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European research studies
5
International journal of economic perspectives : IJEP
5
International journal of technology marketing : IJTMkt
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of enterprising culture
5
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ECONIS (ZBW)
15
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1
Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants
Kowalik, Izabela
;
Danik, Lidia
;
Pleśniak, Agnieszka
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 167-181
Persistent link: https://www.econbiz.de/10013538987
Saved in:
2
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
3
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
4
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
5
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
6
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
7
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
8
Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio
;
Peris-Oritz, Marta
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
Saved in:
9
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
10
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
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