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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The service industries journal"
~source:"econis"
~subject:"Advertising effects"
~subject:"emotional labor"
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Advertising effects
emotional labor
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Journal of marketing management : MM
The service industries journal
Journal of business research : JBR
29
Journal of advertising research
20
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
15
International journal of advertising : the quarterly review of marketing communications
11
Journal of retailing and consumer services
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of promotion management : innovations in planning and applied research
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Marketing : ZFP ; journal of research and management
8
European journal of marketing : EJM
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Journal of current issues and research in advertising : JCIRA
6
Public personnel management
6
Cogent business & management
5
Journal of current issues and research in advertising
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Journal of marketing research : JMR
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Journal of nonprofit & public sector marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management communication quarterly : an international journal
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Marketing letters : a journal of research in marketing
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European journal of marketing
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Health marketing quarterly
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
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Journal of consumer behaviour : an international research review
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Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
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Journal of travel and tourism marketing
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Asia Pacific journal of marketing and logistics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport management and marketing : IJSMM
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Journal of business and psychology
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Journal of consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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10
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date (oldest first)
1
Can brand anthropomorphism trigger emotional brand attachment?
Ma, Jianfeng
;
Tu, Hongwei
;
Zhou, Xing
;
Niu, Wanjie
- In:
The service industries journal
43
(
2023
)
7/8
,
pp. 555-578
Persistent link: https://www.econbiz.de/10014321609
Saved in:
2
Mental health of UK hospitality workers : shame, self-criticism and self-reassurance
Kotera, Yasuhiro
;
Adhikari, Prateek
;
Sheffield, David
- In:
The service industries journal
41
(
2021
)
15/16
,
pp. 1076-1096
Persistent link: https://www.econbiz.de/10012695314
Saved in:
3
Does emotional labor moderate customer participation and buying?
Seger-Guttmann, Tali
;
Medler-Liraz, Hana
- In:
The service industries journal
36
(
2016
)
7/8
,
pp. 356-373
Persistent link: https://www.econbiz.de/10011564156
Saved in:
4
Lagged effect of daily surface acting on subsequent day's fatigue
Zhang, Yucheng
;
Zhang, Long
;
Lei, Hui
;
Yue, Yumeng
; …
- In:
The service industries journal
36
(
2016
)
15/16
,
pp. 809-826
Persistent link: https://www.econbiz.de/10011672442
Saved in:
5
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
6
Customer orientation, engagement, and developing positive emotional labor
Yoo, Jay Jaewon
;
Arnold, Todd J.
- In:
The service industries journal
34
(
2014
)
16
,
pp. 1272-1288
Persistent link: https://www.econbiz.de/10010492120
Saved in:
7
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
8
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
Saved in:
9
Animals, archetypes, and advertising (A³) : the theory and the practice of customer brand symbolism
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 5-25
Persistent link: https://www.econbiz.de/10009733492
Saved in:
10
Special issue: Anthropomorphic marketing
Brown, Stephen
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009733496
Saved in:
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