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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Theoretical and applied economics : GAER review"
~subject:"Bank"
~subject:"Öffentlichkeitsarbeit"
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Bank
Öffentlichkeitsarbeit
Firmenimage
15
Corporate reputation
14
Public relations
7
Brand management
5
Markenführung
5
Unternehmenskultur
4
Consumer behaviour
3
Corporate culture
3
Internet
3
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3
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3
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2
Brand image
2
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2
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corporate reputation
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Frâncu, Laurenţiu Gabriel
3
Paicu, Claudia Elena
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Balmer, John M. T.
1
Halliburton, Chris
1
Hristache, Diana Andreia
1
Ismail, Nilgün
1
Jones, Brian
1
Karlsson, Katariina
1
Lima, Anderson
1
Rokka, Joonas
1
Temperley, John
1
Tienari, Janne
1
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Journal of marketing management : MM
Theoretical and applied economics : GAER review
Corporate communications : an international journal
36
Corporate reputation review : an international journal
29
Journal of business research : JBR
20
Journal of business ethics : JOBE
19
SpringerLink / Bücher
15
Journal of marketing communications
13
Journal of communication management : an international journal
12
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
The international journal of bank marketing : IJBM
8
European journal of marketing : EJM
7
The journal of brand management : an international journal
7
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
7
Corporate reputation review
6
Harvard-Business-Manager : das Wissen der Besten
6
Marketing intelligence & planning
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
5
Journal of business strategy
5
Journal of strategic marketing
5
Qualitative market research : an international journal
5
The Oxford handbook of corporate reputation
5
The handbook of crisis communication
5
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
4
International studies of management and organization
4
Journal of business ethics : JBE
4
Journal of communication management
4
Journal of retailing and consumer services
4
Pakistan journal of commerce and social sciences
4
The Academy of Management review : AMR
4
essentials
4
Academy of Management journal : AMJ
3
Business & society
3
Corporate brand and corporate reputation
3
Crisis communication : practical PR strategies for reputation management and company survival
3
Handbuch Kommunikationsmanagement
3
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
3
Harvard business review : HBR
3
International journal of bank marketing
3
International journal of sustainable entrepreneurship and corporate social responsibility : an official publication of the Information Resources Management Association
3
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ECONIS (ZBW)
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1
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
2
Communication and PR in crisis situations
Paicu, Claudia Elena
;
Frâncu, Laurenţiu Gabriel
- In:
Theoretical and applied economics : GAER review
23
(
2016
)
3
,
pp. 361-370
Persistent link: https://www.econbiz.de/10011565162
Saved in:
3
The impact of the image of the organization in terms of the online communication paradigm
Hristache, Diana Andreia
;
Paicu, Claudia Elena
;
Ismail, …
- In:
Theoretical and applied economics : GAER review
21
(
2014
)
3
,
pp. 67-74
Persistent link: https://www.econbiz.de/10010342354
Saved in:
4
Balancing acts : managing employees and reputation in social media
Rokka, Joonas
;
Karlsson, Katariina
;
Tienari, Janne
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 802-827
Persistent link: https://www.econbiz.de/10010375792
Saved in:
5
The image of the economic institutions in the context of global economy
Frâncu, Laurenţiu Gabriel
- In:
Theoretical and applied economics : GAER review
20
(
2013
)
5
,
pp. 135-144
Persistent link: https://www.econbiz.de/10009753685
Saved in:
6
The image of the economic institutions in the context of global economy
Frâncu, Laurenţiu Gabriel
- In:
Theoretical and applied economics : GAER review
20
(
2013
)
5
,
pp. 135-144
Persistent link: https://www.econbiz.de/10010148329
Saved in:
7
How do major European companies communicate their corporate identity across countries? : an empirical investigation of corporate internet communications
Halliburton, Chris
;
Ziegfeld, Agnes
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 909-925
Persistent link: https://www.econbiz.de/10003902375
Saved in:
8
Corporate reputation in the era of Web 2.0 : the case of Primark
Jones, Brian
;
Temperley, John
;
Lima, Anderson
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 927-939
Persistent link: https://www.econbiz.de/10003902389
Saved in:
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