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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Celebrity-Werbung"
~subject:"Fernsehwerbung"
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Celebrity-Werbung
Fernsehwerbung
Advertising effects
52
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Consumer behaviour
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Advertising
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Banister, Emma N.
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Journal of marketing management : MM
Tourism management : research, policies, practice
Journal of advertising research
44
International journal of advertising : the quarterly review of marketing communications
28
Journal of advertising : official publication of the American Academy of Advertising
25
Journal of marketing communications
24
Journal of promotion management : JPM
19
Psychology & marketing
19
International journal of advertising : the review of marketing communications
18
Journal of business research : JBR
13
International journal of sports marketing & sponsorship
12
Journal of promotion management : innovations in planning and applied research
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of marketing : EJM
8
Journal of global marketing
8
Journal of retailing and consumer services
8
Marketing intelligence & planning
8
The journal of product & brand management
8
Young consumers : insight and ideas for responsible marketers
8
Marketing letters : a journal of research in marketing
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
NBER working paper series
6
The journal of brand management : an international journal
6
Global business review
5
Journal of current issues and research in advertising : JCIRA
5
Journal of international consumer marketing
5
Journal of the Academy of Marketing Science
5
NBER Working Paper
5
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
4
Breaking new ground in theory and practice
4
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
Vision : the journal of business perspective
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ECONIS (ZBW)
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1
Celebrity endorsement in tourism : attention, emotional arousal and familiarity
Liu, Biqiang
;
Moyle, Brent
;
Kralj, Anna
;
Li, Yaoqi
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304474
Saved in:
2
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
3
Celebrity endorsements in destination marketing : a three country investigation
Roy, Subhadip
;
Dryl, Wioleta
;
Gil, Luciana de Araujo
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012417492
Saved in:
4
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
5
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
6
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
Saved in:
7
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
8
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
9
A cultural exploration of consumers' interactions and relationships with celebrities
Banister, Emma N.
;
Cocker, Hayley L.
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 1-29
Persistent link: https://www.econbiz.de/10010338666
Saved in:
10
The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina
;
Pandelaere, Mario
;
Van Kerckhove, Anneleen
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
Saved in:
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