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Search: subject:"Qualitative Research"
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qualitative research
8
Consumer behaviour
3
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2
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Aquilina, Manuelle
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Carlson, Jamie
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Darmody, Aron
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Gollnhofer, Johanna Franziska
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Journal of marketing management : MM
Journal of management inquiry
47
Organizational research methods : ORM
36
Journal of health organization and management
20
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
18
Journal of business research : JBR
16
The journal of services marketing
15
Qualitative market research : an international journal
14
Qualitative research in organizations and management : an international journal
13
Journal of business ethics : JOBE
12
Journal of applied behavioral science
11
Journal of sport management : the official journal of the North American Society of Sport Management
11
The journal of product & brand management
10
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
9
Baltic journal of management
8
Health care management review : HCM review
8
Journal of vocational behavior
8
Human resource development review
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of entrepreneurship and small business
7
Journal of business venturing
7
Journal of career development
7
Organization science
7
Human resource management
6
Human resource management journal
6
International journal for research in vocational education and training : IJRVET
6
International journal of contemporary hospitality management
6
International journal of hospitality management
6
Journal of knowledge management
6
Journal of management studies : JMS
6
Journal of world business : JWB
6
Project management journal : PMJ
6
Sport management review
6
The journal of business & industrial marketing
6
Business & society
5
European management journal
5
International business review : the official journal of the European International Business Academy
5
Journal of management & organization : JMO
5
Qualitative research in accounting & management : QRAM
5
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
5
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1
To follow the yellow brick road : exploring the journey to mental well-being consumption
Wyllie, Jessica
;
Carlson, Jamie
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1557-1586
Persistent link: https://www.econbiz.de/10012042294
Saved in:
2
Putting sense of place at the centre of place branddevelopment
Lecompte, Agnès François
;
Trelohan, Magali
;
Gentric, …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 400-420
Persistent link: https://www.econbiz.de/10011709134
Saved in:
3
Why do firms delete brands? : insights from a qualitative study
Shah, Purvi
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 446-463
Persistent link: https://www.econbiz.de/10011709136
Saved in:
4
Normalising alternative practices : the recovery, distribution and consumption of food waste
Gollnhofer, Johanna Franziska
- In:
Journal of marketing management : MM
33
(
2017
)
7/8
,
pp. 624-643
Persistent link: https://www.econbiz.de/10011777744
Saved in:
5
What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.
;
Power, Damien
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
Saved in:
6
The work of mapping and the mapping of work : prosumer roles in crowdsourced maps
Darmody, Aron
;
Yuksel, Mujde
;
Venkatraman, Meera
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1093-1119
Persistent link: https://www.econbiz.de/10011850311
Saved in:
7
Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? : exploring consumers' forgiveness of celebrities' transgressions
Finsterwalder, Jörg
;
Yee, Thomas
;
Tombs, Alastair
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1204-1229
Persistent link: https://www.econbiz.de/10011850331
Saved in:
8
Collaborating for success : managerial perspectives on co-branding strategies in the fashion industry
Oeppen, Jemma
;
Jamal, Ahmad
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 925-948
Persistent link: https://www.econbiz.de/10010411302
Saved in:
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