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~isPartOf:"Journal of marketing management : MM"
~subject:"Advertising"
~subject:"United States"
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Search: subject_exact:"Marketingtheorie"
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Marketing theory
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Journal of marketing management : MM
History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
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18
History of marketing thought ; Volume 3
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Australasian marketing journal
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Legends in marketing
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
18
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1
Marketing (as) rhetoric : an introduction
Miles, Christopher
;
Nilsson, Tomas
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1259-1271
Persistent link: https://www.econbiz.de/10011988060
Saved in:
2
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
3
Sustainability marketing : the need for a realistic whole systems approach
Thomas, Nicola J. R.
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1530-1556
Persistent link: https://www.econbiz.de/10012042290
Saved in:
4
The question of "alternatives" within food and drink markets and marketing : introduction to the special issue : editorial
Smith Maguire, Jennifer
;
Watson, David J.
;
Lang, John T.
- In:
Journal of marketing management : MM
33
(
2017
)
7/8
,
pp. 495-501
Persistent link: https://www.econbiz.de/10011777696
Saved in:
5
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
6
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
7
Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
8
Social marketing : throughts form an empathetic outsider
Bakan, Joel
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1183-1189
Persistent link: https://www.econbiz.de/10011610963
Saved in:
9
Special issue: Academy of Marketing Annual Conference 2015 : the magic of Marketing
O'Malley, Lisa
(
ed.
);
Lichrou, Maria
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011595539
Saved in:
10
Special issue: Academy of Marketing Conference 2014 : Marketing dimensions ; people, places and spaces
Robson, Julie
(
contributor
)
-
Academy of Marketing
-
2015
Persistent link: https://www.econbiz.de/10011405127
Saved in:
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