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~isPartOf:"Journal of marketing management : MM"
~subject:"Advertising effects"
~subject:"Animals"
~subject:"emotions"
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Advertising effects
Animals
emotions
Emotion
31
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17
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6
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Journal of marketing management : MM
Journal of business research : JBR
29
Journal of advertising research
20
Journal of marketing communications
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of advertising : the review of marketing communications
15
Journal of travel and tourism marketing
12
Psychology & marketing
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International journal of advertising : the quarterly review of marketing communications
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Journal of promotion management : JPM
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Journal of behavioral decision making
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Marketing : ZFP ; journal of research and management
8
Entrepreneurship theory and practice : ET&P
7
Journal of marketing research : JMR
7
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
7
Services marketing quarterly
7
CESifo working papers
6
European journal of marketing : EJM
6
Health marketing quarterly
6
Journal of current issues and research in advertising : JCIRA
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing
6
International journal of consumer studies
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of nonprofit & public sector marketing
5
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Organization : the interdisciplinary journal of organization, theory and society
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ECONIS (ZBW)
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1
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
2
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel
;
Padmanabhan, Yuvray
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Saved in:
3
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
4
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
Saved in:
5
Animals, archetypes, and advertising (A³) : the theory and the practice of customer brand symbolism
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 5-25
Persistent link: https://www.econbiz.de/10009733492
Saved in:
6
Special issue: Anthropomorphic marketing
Brown, Stephen
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009733496
Saved in:
7
Emotions and dissonance in "ethical" consumption choices
Gregory-Smith, Diana
;
Smith, Andrew
;
Winklhofer, Heidi
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1201-1223
Persistent link: https://www.econbiz.de/10010209654
Saved in:
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