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~isPartOf:"Journal of marketing management : MM"
~subject:"Bank"
~subject:"Brand image"
~subject:"Öffentlichkeitsarbeit"
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Journal of marketing management : MM
Journal of business research : JBR
38
Corporate communications : an international journal
36
Corporate reputation review : an international journal
36
Journal of business ethics : JOBE
27
Journal of retailing and consumer services
18
The journal of brand management : an international journal
18
SpringerLink / Bücher
16
Journal of marketing communications
15
Journal of communication management : an international journal
12
Marketing intelligence & planning
12
The journal of product & brand management
11
European journal of marketing : EJM
10
Corporate reputation review
9
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
The international journal of bank marketing : IJBM
9
Journal of travel and tourism marketing
8
Qualitative market research : an international journal
7
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
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Harvard-Business-Manager : das Wissen der Besten
6
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
International studies of management and organization
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Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
International journal of hospitality management
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Journal of business strategy
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Pakistan journal of commerce and social sciences
5
The Oxford handbook of corporate reputation
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The handbook of crisis communication
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Corporate brand and corporate reputation
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Economic research
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International marketing review
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Journal of business ethics : JBE
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Journal of communication management
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Journal of financial services marketing : JFSM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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1
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
2
Consumers' forgiveness after brand transgression : the effect of the firm's corporate social responsibility and response
Tsarenko, Yelena
;
Tojib, Dewi
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1851-1871
Persistent link: https://www.econbiz.de/10011406204
Saved in:
3
Balancing acts : managing employees and reputation in social media
Rokka, Joonas
;
Karlsson, Katariina
;
Tienari, Janne
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 802-827
Persistent link: https://www.econbiz.de/10010375792
Saved in:
4
How do major European companies communicate their corporate identity across countries? : an empirical investigation of corporate internet communications
Halliburton, Chris
;
Ziegfeld, Agnes
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 909-925
Persistent link: https://www.econbiz.de/10003902375
Saved in:
5
Corporate reputation in the era of Web 2.0 : the case of Primark
Jones, Brian
;
Temperley, John
;
Lima, Anderson
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 927-939
Persistent link: https://www.econbiz.de/10003902389
Saved in:
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