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~isPartOf:"Journal of marketing management : MM"
~subject:"Bank"
~subject:"Unternehmenskultur"
~subject:"Öffentlichkeitsarbeit"
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Journal of marketing management : MM
Corporate communications : an international journal
39
Corporate reputation review : an international journal
36
Journal of business research : JBR
28
The journal of brand management : an international journal
28
Journal of business ethics : JOBE
22
SpringerLink / Bücher
17
European journal of marketing : EJM
14
Journal of marketing communications
14
Journal of communication management : an international journal
12
Organizational identity in practice
12
Corporate reputation review
9
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
The international journal of bank marketing : IJBM
8
International journal of business communication : IJBC ; a publication of the Association of Business Communication
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Marketing intelligence & planning
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The journal of product & brand management
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Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
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Academy of Management journal : AMJ
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Corporate brand and corporate reputation
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Harvard-Business-Manager : das Wissen der Besten
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Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
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International studies of management and organization
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Journal of business strategy
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Journal of strategic marketing
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Qualitative market research : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business ethics : JBE
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Journal of retailing and consumer services
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The Oxford handbook of corporate reputation
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The handbook of crisis communication
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Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
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essentials
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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ECONIS (ZBW)
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1
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
2
Balancing acts : managing employees and reputation in social media
Rokka, Joonas
;
Karlsson, Katariina
;
Tienari, Janne
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 802-827
Persistent link: https://www.econbiz.de/10010375792
Saved in:
3
Motivating employees to "live the brand" : a comparative case study of employer brand attractiveness within the firm
Maxwell, Rachael
;
Knox, Simon
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 893-907
Persistent link: https://www.econbiz.de/10003902354
Saved in:
4
How do major European companies communicate their corporate identity across countries? : an empirical investigation of corporate internet communications
Halliburton, Chris
;
Ziegfeld, Agnes
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 909-925
Persistent link: https://www.econbiz.de/10003902375
Saved in:
5
Corporate reputation in the era of Web 2.0 : the case of Primark
Jones, Brian
;
Temperley, John
;
Lima, Anderson
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 927-939
Persistent link: https://www.econbiz.de/10003902389
Saved in:
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