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~isPartOf:"Journal of marketing management : MM"
~subject:"Internet marketing"
~subject:"Marketing management"
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Internet marketing
Marketing management
Consumer behaviour
160
Konsumentenverhalten
160
Marketingmanagement
122
Brand management
101
Markenführung
101
Beziehungsmarketing
82
Relationship marketing
82
Marketing
68
Marketing theory
60
Marketingtheorie
60
Brand image
49
Markenimage
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49
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Online-Marketing
46
Großbritannien
44
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40
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32
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26
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26
Virales Marketing
26
Customer satisfaction
25
Kundenzufriedenheit
25
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25
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25
Lieferantenmanagement
24
Supplier relationship management
24
Customer integration
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22
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English
160
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Hunt, Shelby D.
4
Dessart, Laurence
3
Hewer, Paul
3
Johnson, Lester W.
3
Tadajewski, Mark
3
Aitken, Robert
2
Baxter, Ian
2
Brettel, Malte
2
Burton, Jamie
2
Butler, Patrick
2
Calder, Bobby J.
2
Collins, Neil
2
Dibb, Sally
2
Doherty, Anne Marie
2
Ewing, Michael
2
Jaworski, Bernard J.
2
Lang, John T.
2
Malthouse, Edward C.
2
Marbach, Julia
2
Michaelidou, Nina
2
Morgan-Thomas, Anna
2
Nunan, Daniel
2
O'Cass, Aron
2
O'Gorman, Kevin
2
Polonsky, Michael J.
2
Ramaseshan, B.
2
Raquel, Cristiana
2
Ryals, Lynette
2
Ryan, Annmarie
2
Smith Maguire, Jennifer
2
Taheri, Babak
2
Valos, Michael J.
2
Varadarajan, Rajan
2
Veloutsou, Cleopatra
2
Watson, David J.
2
White, Lesley
2
Wilkie, Dean C. H.
2
Aleti, Torgeir
1
Andrews, Lynda
1
Antioco, Michael D. J.
1
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Academy of Marketing
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
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Journal of marketing management : MM
Journal of business research : JBR
607
Industrial marketing management : the international journal for industrial and high-tech firms
293
SpringerLink / Bücher
263
Journal of retailing and consumer services
256
International journal of internet marketing and advertising : IJIMA
208
Journal of strategic marketing
207
Journal of marketing communications
206
European journal of marketing : EJM
161
Journal of advertising research
147
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
147
Management science : journal of the Institute for Operations Research and the Management Sciences
141
Journal of marketing
139
Journal of the Academy of Marketing Science
135
Marketing intelligence & planning
121
Springer eBook Collection
121
The journal of business & industrial marketing
118
Europäische Hochschulschriften / 5
115
International journal of advertising : the review of marketing communications
115
International journal of hospitality management
113
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Business horizons
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
International journal of technology marketing : IJTMkt
95
The journal of product & brand management
93
Tourism management : research, policies, practice
93
The journal of brand management : an international journal
92
Cogent business & management
91
International journal of electronic marketing and retailing : IJEMR
90
Information systems research : ISR
89
Psychology & marketing
89
Journal of promotion management : innovations in planning and applied research
86
Technological forecasting & social change : an international journal
85
Journal of marketing research : JMR
83
Journal of internet commerce
80
Journal of promotion management : JPM
79
Asia Pacific journal of marketing and logistics
78
Gabler Edition Wissenschaft
75
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ECONIS (ZBW)
160
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1
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10
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160
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1
Selling whiteness? : a critical review of the literature on
marketing
and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
2
E-
marketing
services and e-
marketing
performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
3
Integrating social media within an integrated
marketing
communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
4
The prospects for
marketing
strategy and the
marketing
discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
5
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
6
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
7
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
8
Advancing
marketing
strategy in the
marketing
discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
Saved in:
9
Commentary: advancing
marketing
strategy in the
marketing
discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
10
Advances in strategic
marketing
and the advancement of the
marketing
discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
Saved in:
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