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~isPartOf:"Journal of marketing management : MM"
~subject:"Internet marketing"
~subject:"Relationship marketing"
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Internet marketing
Relationship marketing
Marketing management
122
Marketingmanagement
122
Consumer behaviour
109
Konsumentenverhalten
109
Brand management
101
Markenführung
101
Beziehungsmarketing
82
Brand image
48
Markenimage
48
Social Web
34
Social web
34
Marketing
31
Großbritannien
30
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30
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27
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27
Brand
25
Marketing theory
25
Marketingtheorie
25
Lieferantenmanagement
24
Markenartikel
24
Online-Marketing
24
Supplier relationship management
24
Customer satisfaction
21
Kundenzufriedenheit
21
Customer integration
20
Kundenintegration
20
Corporate Social Responsibility
17
Corporate social responsibility
17
Innovation management
15
Innovationsmanagement
15
Customer value
14
Innovation
14
Kundenwert
14
Dienstleistungsqualität
13
Emotion
13
Service quality
13
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97
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97
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English
97
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Buttle, Francis A.
3
Conduit, Jodie
3
Hewer, Paul
3
Hollebeek, Linda D.
3
Ang, Lawrence
2
Dessart, Laurence
2
Hart, Cathy
2
Malthouse, Edward C.
2
Matanda, Margaret Jekanyika
2
Michaelidou, Nina
2
Polonsky, Michael J.
2
Uncles, Mark D.
2
Ali, Maged
1
Amonini, Claudia
1
Andrews, Lynda
1
Attmann, Julianne
1
Baron, Steve
1
Battor, Mohamed
1
Battor, Moustafa
1
Baumann, Jasmin
1
Bian, Dong
1
Bick, Geoffrey N. C.
1
Boshoff, Christo
1
Bowden, Jana
1
Braun, Jakob
1
Breitsohl, Jan Christian
1
Bridson, Kerrie
1
Brodie, Roderick J.
1
Brodie, Ronderick J.
1
Brown, Stephen
1
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1
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1
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1
Carlson, Jamie
1
Carlson, Jeffrey R.
1
Carr, Anthony
1
Cassidy, Kim
1
Cayla, Julien
1
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1
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1
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Journal of marketing management : MM
Journal of business research : JBR
732
Journal of retailing and consumer services
608
Industrial marketing management : the international journal for industrial and high-tech firms
439
International journal of hospitality management
294
SpringerLink / Bücher
288
The journal of services marketing
226
The journal of business & industrial marketing
205
The service industries journal
189
Journal of the Academy of Marketing Science
183
Journal of strategic marketing
182
International journal of electronic customer relationship management : IJECRM
143
Tourism management : research, policies, practice
143
Journal of marketing
140
The journal of product & brand management
136
Journal of travel and tourism marketing
133
The journal of brand management : an international journal
131
International journal of contemporary hospitality management
130
Marketing intelligence & planning
129
Journal of hospitality marketing & management
127
Journal of service research : JSR
117
Asia Pacific journal of marketing and logistics
112
Cogent business & management
112
International journal of internet marketing and advertising : IJIMA
112
Psychology & marketing
112
Journal of service management
108
European journal of marketing : EJM
107
Journal of retailing
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
103
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Services marketing quarterly
97
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Business horizons
87
The international journal of bank marketing : IJBM
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Service business
82
European journal of operational research : EJOR
78
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ECONIS (ZBW)
97
Showing
1
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10
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97
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1
What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.
;
Power, Damien
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
Saved in:
2
Managing negative word-of-mouth : an exploratory study
Williams, Martin
;
Buttle, Francis A.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1423-1447
Persistent link: https://www.econbiz.de/10010433914
Saved in:
3
The impact of personalised incentives on the profitability of customer retention campaigns
Tamoddoni, Ali
;
Stakhovych, Stanislav
;
Ewing, Michael
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 327-347
Persistent link: https://www.econbiz.de/10011709131
Saved in:
4
Dependence concentration and fairness perceptions in asymmetric supplier-buyer relationships
Qiu, Tianjiao
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 395-419
Persistent link: https://www.econbiz.de/10011883396
Saved in:
5
Measuring customer equity and managing the customer asset : an explanatory study in the Australian hotels
Carr, Anthony
;
Drennan, Judy
;
Andrews, Lynda
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1670-1700
Persistent link: https://www.econbiz.de/10011608062
Saved in:
6
Aligning employee service recovery performance with brand values : the role of brand-specific leadership
Khanyapuss Punjaisri
;
Evanschitzky, Heiner
;
Rudd, John
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 981-1006
Persistent link: https://www.econbiz.de/10010194421
Saved in:
7
There is no dark side of customer aggression : it's all dark
Yagil, Dana
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1413-1420
Persistent link: https://www.econbiz.de/10011850424
Saved in:
8
Corporte conflict
management
on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
9
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
10
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
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