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~isPartOf:"Journal of marketing management : MM"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
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Markenimage
Internet marketing
46
Online-Marketing
46
Consumer behaviour
38
Konsumentenverhalten
38
Advertising effects
27
Werbewirkung
27
Social Web
25
Social web
25
Advertising
19
Werbung
19
Brand management
18
Markenführung
18
Marketing management
16
Marketingmanagement
16
Brand image
15
Beziehungsmarketing
14
Relationship marketing
14
International marketing
13
Internationales Marketing
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social media
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Celebrity endorsement
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Celebrity-Werbung
12
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advertising
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celebrity
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Anthropologie
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Anthropology
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Virales Marketing
6
Animals
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Aufsatz in Zeitschrift
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Aulōnitēs, Geōrgios I.
1
Banister, Emma N.
1
Breitsohl, Jan Christian
1
Broderick, Amanda J.
1
Chen, Junsong
1
Cocker, Hayley L.
1
Davies, Fiona
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1
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1
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1
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1
Marbach, Julia
1
Matanda, Margaret Jekanyika
1
Meneses, Rita W.
1
Michaelidou, Nina
1
Moraes, Caroline
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Ndubisi, Nelson Oly
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Nunan, Daniel
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Pedersen, Per Egil
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Piha, Lamprini P.
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Solem, Birgit Andrine Apenes
1
Sriramachandramurthy, Rajendran
1
Sääksjärvi, Maria
1
Thomas, Robert
1
Wang, Weiyue
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Wu, Jintao
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Journal of marketing management : MM
Journal of business research : JBR
104
The journal of product & brand management
66
The journal of brand management : an international journal
54
Journal of marketing communications
49
Journal of retailing and consumer services
45
International journal of internet marketing and advertising : IJIMA
35
International journal of advertising : the quarterly review of marketing communications
34
Psychology & marketing
32
International journal of advertising : the review of marketing communications
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of promotion management : JPM
27
Asia Pacific journal of marketing and logistics
26
International marketing review
26
Journal of promotion management : innovations in planning and applied research
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of advertising : official publication of the American Academy of Advertising
24
Journal of advertising research
24
European journal of marketing : EJM
22
Journal of global marketing
22
Marketing intelligence & planning
20
Tourism management : research, policies, practice
20
Journal of international consumer marketing
18
Journal of international marketing
18
Marketing letters : a journal of research in marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Marketing : ZFP ; journal of research and management
16
Cogent business & management
15
International journal of hospitality management
14
International journal of sports marketing & sponsorship
13
Journal of marketing
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of the Academy of Marketing Science
11
International journal of consumer studies
10
International journal of technology marketing : IJTMkt
10
Journal of strategic marketing
10
Tourism management perspectives : TMP
10
European journal of marketing
9
International journal of electronic marketing and retailing : IJEMR
9
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ECONIS (ZBW)
15
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
3
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
4
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
5
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
6
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
7
Brand identity and online self-customisation usefulness perception
He, Hongwei
;
Harris, Lloyd C.
;
Wang, Weiyue
;
Haider, Kamran
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
Saved in:
8
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
9
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
10
The use of Facebook to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
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