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~isPartOf:"Journal of marketing management : MM"
~subject:"Market research"
~subject:"United States"
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Market research
United States
Consumer behaviour
307
Konsumentenverhalten
307
Brand management
49
Markenführung
49
Brand image
35
Markenimage
35
Beziehungsmarketing
31
Relationship marketing
31
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1
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1
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1
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1
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Journal of marketing management : MM
Working paper / National Bureau of Economic Research, Inc.
246
Journal of consumer research : JCR ; an interdisciplinary bimonthly
158
Journal of business research : JBR
95
Journal of retailing and consumer services
85
Journal of marketing research : JMR
76
Psychology & marketing
73
Journal of fashion marketing and management
55
International journal of hospitality management
54
NBER working paper series
49
International journal of consumer studies
46
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
The journal of consumer marketing
41
Journal of consumer behaviour : an international research review
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
The American economic review
38
Journal of international consumer marketing
34
Journal of marketing theory and practice
34
Qualitative market research : an international journal
34
International journal of retail & distribution management
32
Journal of the Academy of Marketing Science
31
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
American economic journal : a journal of the American Economic Association
28
International journal of market research : JMRS ; the journal of the Market Research Society
27
Marketing letters : a journal of research in marketing
27
Journal of advertising research
26
International journal of sport management and marketing : IJSMM
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of food products marketing
25
Discussion paper / Centre for Economic Policy Research
24
Journal of marketing
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
Applied economics
23
International journal of wine business research : IJWBR
22
European journal of marketing : EJM
21
Journal of economic psychology : research in economic psychology and behavioral economics
21
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of travel and tourism marketing
20
The review of economics and statistics
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ECONIS (ZBW)
27
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1
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
2
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
3
Special issue: research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
(
ed.
);
Martin, Drew
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011753458
Saved in:
4
Editorial: Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
;
Martin, Drew
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 873-877
Persistent link: https://www.econbiz.de/10011753459
Saved in:
5
Barriers to advancing the science and practice of marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
6
Is consumer psychology research ready for today's attention economy?
Romaniuk, Jenni
;
Nguyen, Cathy
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 909-916
Persistent link: https://www.econbiz.de/10011753471
Saved in:
7
Experiential liminoid consumption : the case of nightclubbing
Taheri, Babak
;
Gori, Keith
;
O'Gorman, Kevin
;
Hogg, Gillian
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 19-43
Persistent link: https://www.econbiz.de/10011438579
Saved in:
8
Special issue: Customer engagement
Hollebeek, Linda D.
(
ed.
);
Conduit, Jodie
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011483117
Saved in:
9
How organisations generate and use customer insight
Said, Emanuel
;
MacDonald, Emma K.
;
Wilson, Hugh
; …
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1158-1179
Persistent link: https://www.econbiz.de/10011405223
Saved in:
10
Editorial: Introduction : theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep
;
Eräranta, Kirsi
;
Moisander, Johanna
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1553-1558
Persistent link: https://www.econbiz.de/10011407484
Saved in:
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