Experiential liminoid consumption : the case of nightclubbing
Year of publication: |
February 2016
|
---|---|
Authors: | Taheri, Babak ; Gori, Keith ; O'Gorman, Kevin ; Hogg, Gillian ; Farrington, Thomas |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 1/2, p. 19-43
|
Subject: | Experiential marketing | liminal | liminoid | PLS | consumption experience | Konsumentenverhalten | Consumer behaviour | Marketing | USA | United States | Event-Marketing | Event marketing |
-
Escape, entitlement, and experience : liminoid motivators within commercial hospitality
Taheri, Babak, (2017)
-
Experience marketing : conceptual insights and the difference from experiential marketing
Leppiman, Anu, (2011)
-
Defining event marketing as engagement-driven marketing communication
Setiawan, Romi, (2022)
- More ...
-
Travelling for Umrah : destination attributes, destination image, and post-travel intentions
Gannon, Martin Joseph, (2017)
-
Escape, entitlement, and experience : liminoid motivators within commercial hospitality
Taheri, Babak, (2017)
-
Corporate social responsibility : reviewed, rated, revised
Farrington, Thomas, (2017)
- More ...