Experience marketing : conceptual insights and the difference from experiential marketing
Anu Leppiman and Siiri Same
| Year of publication: |
2011
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|---|---|
| Authors: | Leppiman, Anu ; Same, Siiri |
| Published in: |
University-Business Cooperation Tallinn 2011 : [University-Business Forum held on 22nd of February 2011 in Tallinn]. - Berlin : BWV, Berliner Wissenschafts-Verl., ISBN 978-3-8305-3011-4. - 2011, p. 240-258
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| Subject: | Konsumentenverhalten | Consumer behaviour | Marketing | USA | United States | Event-Marketing | Event marketing | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009515030