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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
Journal of business research : JBR
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Arbeitspapier / HHL, Leipzig Graduate School of Management
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Business horizons
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
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International journal of internet marketing and advertising : IJIMA
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Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Marketing in the cyber era : strategies and emerging trends
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Marketing beyond the frontier? : researching the new marketing landscape of virtual worlds
Saren, Mike
;
Harwood, Tracy
;
Ward, Janet
;
Venkatesh, Alladi
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1435-1442
Persistent link: https://www.econbiz.de/10010230188
Saved in:
2
Exploring the fit of real brands in the Second Life virtual world
Barnes, Stuart J.
;
Mattsson, Jan
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 934-958
Persistent link: https://www.econbiz.de/10009349578
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