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Search: subject:"Relationship marketing"
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Beziehungsmarketing
80
Relationship marketing
80
Consumer behaviour
30
Konsumentenverhalten
30
Brand image
14
Customer integration
14
Kundenintegration
14
Markenimage
14
Brand management
11
Customer satisfaction
11
Kundenzufriedenheit
11
Markenführung
11
Marketing management
10
Marketingmanagement
10
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
Dienstleistungsqualität
8
Service quality
8
Customer value
6
Kundenwert
6
Lieferantenmanagement
6
Supplier relationship management
6
USA
6
United States
6
Anthropologie
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Anthropology
5
Beschwerdemanagement
5
Betriebliche Wertschöpfung
5
Brand loyalty
5
Complaint management
5
Emotion
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Großbritannien
5
Markentreue
5
United Kingdom
5
Value creation
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co-creation
4
customer experience
4
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80
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Buttle, Francis A.
3
Ang, Lawrence
2
Conduit, Jodie
2
Dessart, Laurence
2
Hart, Cathy
2
Hewer, Paul
2
Hollebeek, Linda D.
2
Malthouse, Edward C.
2
Matanda, Margaret Jekanyika
2
Uncles, Mark D.
2
Ali, Maged
1
Amonini, Claudia
1
Andrews, Lynda
1
Attmann, Julianne
1
Baron, Steve
1
Battor, Mohamed
1
Battor, Moustafa
1
Baumann, Jasmin
1
Bick, Geoffrey N. C.
1
Boshoff, Christo
1
Bowden, Jana
1
Braun, Jakob
1
Breitsohl, Jan Christian
1
Bridson, Kerrie
1
Brodie, Roderick J.
1
Brownlie, Douglas
1
Cadogan, John W.
1
Calder, Bobby J.
1
Carlson, Jamie
1
Carr, Anthony
1
Cassidy, Kim
1
Cayla, Julien
1
Celuch, Kevin
1
Chen, Junsong
1
Chiang, Chang-Tang
1
Christodoulides, George
1
Coelho, Filipe
1
Collinger, Tom
1
Cova, Bernard
1
Crowther, Philip
1
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Journal of marketing management : MM
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
396
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
189
The service industries journal
183
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
157
International journal of electronic customer relationship management : IJECRM
139
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
116
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
106
Journal of service management
105
Journal of retailing
102
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
99
The journal of brand management : an international journal
99
Psychology & marketing
97
European journal of marketing : EJM
95
Services marketing quarterly
90
The international journal of bank marketing : IJBM
83
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
83
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Business horizons
69
Journal of financial services marketing : JFSM
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
The international review of retail, distribution and consumer research
65
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ECONIS (ZBW)
80
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Dependence concentration and fairness perceptions in asymmetric supplier-buyer relationships
Qiu, Tianjiao
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 395-419
Persistent link: https://www.econbiz.de/10011883396
Saved in:
3
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
4
Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
Saved in:
5
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
6
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
7
The impact of personalised incentives on the profitability of customer retention campaigns
Tamoddoni, Ali
;
Stakhovych, Stanislav
;
Ewing, Michael
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 327-347
Persistent link: https://www.econbiz.de/10011709131
Saved in:
8
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
9
What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.
;
Power, Damien
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
Saved in:
10
There is no dark side of customer aggression : it's all dark
Yagil, Dana
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1413-1420
Persistent link: https://www.econbiz.de/10011850424
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