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~isPartOf:"Journal of marketing management : MM"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
~type_genre:"Statistik"
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Journal of marketing management : MM
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From filthy to healthy and beyond : finding the boundaries of taboo destruction in sex toy buying
Piha, Samuel
;
Hurmerinta, Leila
;
Sandberg, Birgitta
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1078-1104
Persistent link: https://www.econbiz.de/10011981528
Saved in:
2
Brand mascots as organisational totems
Cayla, Juliien
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 86-104
Persistent link: https://www.econbiz.de/10009733439
Saved in:
3
How to create an influential anthropomorphic mascot : literary musings on marketing, make-believe, and meerkats
Patterson, Anthony
;
Khogeer, Yusra
;
Hodgson, Julia
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009733465
Saved in:
4
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
Saved in:
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