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~isPartOf:"Journal of marketing management : MM"
~type_genre:"Aufsatzsammlung"
~type_genre:"Case study"
~type_genre:"Textbook"
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Journal of marketing management : MM
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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1
Leveraging the human side of the brand using a sense of place : case studies of craft breweries
Hede, Anne-Marie
;
Aleti, Torgeir
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10009733417
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2
Extending the theory of metaphor in marketing : the case of the art gallery
Rentschler, Ruth
;
Jogulu, Uma
;
Kershaw, Anne
;
Osborne, …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1464-1485
Persistent link: https://www.econbiz.de/10009701997
Saved in:
3
From an aggregate to a brand network: a study of the brand portfolio at L'Oréal
Chailan, Claude
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 74-89
Persistent link: https://www.econbiz.de/10003979643
Saved in:
4
Making profit to solve development problems : the case of Telenor AS and the Village Phone Programme in Bangladesh
Rashid, Ahmed T.
;
Rahman, Mizan
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 1049-1060
Persistent link: https://www.econbiz.de/10003902425
Saved in:
5
Beyond matrices and black-box algorithms : setting marketing priorities with marketing strategy conferences
Schilling, Martin S.
;
Schulze-Cleven, Paul J.
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 571-590
Persistent link: https://www.econbiz.de/10003874176
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