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~isPartOf:"Journal of marketing research"
~isPartOf:"MSI reports : working paper series"
~person:"Heitmann, Mark"
~person:"Herrmann, Andreas"
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Journal of marketing research
MSI reports : working paper series
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Psychology & marketing
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
2
Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
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