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~isPartOf:"Journal of marketing research"
~person:"Fazio, Russell H."
~person:"Skiera, Bernd"
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Consumer behaviour
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Internet marketing
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Konsumentenverhalten
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Online-Marketing
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Advertising effects
1
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Emotion
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Fazio, Russell H.
Skiera, Bernd
Danaher, Peter J.
2
Grewal, Lauren
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Stephen, Andrew T.
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Abou Nabout, Nadia
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Journal of marketing research
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Improving decision making in real-time bidding
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Electronic commerce research and applications
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of creating value
1
Journal of marketing
1
Journal of retailing
1
Kreditwirtschaftliche Vertriebsstrategien : [BSL Bankseminar Lüneburg ; 13. Norddeutscher Bankentag]
1
Leitfaden Online-Marketing ; [Bd. 1]
1
MIT sloan management review
1
Marketing : value creation or value destruction?
1
Schmalenbach business review : sbr
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
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ECONIS (ZBW)
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How does the adoption of ad blockers affect news consumption?
Yan, Shunyao
;
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10013389277
Saved in:
2
The enhancing versus backfiring effects of positive emotion in consumer reviews
Rocklage, Matthew D.
;
Fazio, Russell H.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 332-352
Persistent link: https://www.econbiz.de/10012180544
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