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~isPartOf:"Journal of marketing research"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Mobile Business
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Mobile business
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Consumer behaviour
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Internet marketing
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Mobile Anwendung
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Mobile Marketing
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Online retailing
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mobile apps
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mobile marketing
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Fisher, Marshall L.
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Gallino, Santiago
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Gu, Xian
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Kannan, P. K.
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Xu, Joseph Jiaqi
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Journal of marketing research
Journal of retailing and consumer services
9
International journal of electronic customer relationship management : IJECRM
6
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Global mobile commerce : strategies, implementation, and case studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Marketing intelligence & planning
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Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
2
Psychology & marketing
2
Business and Economic Research : BER
1
Critical issues on changing dynamics in employee relations and workforce diversity
1
Digital Business in Africa : Social Media and Related Technologies
1
E-retailing challenges and opportunities in the global marketplace
1
Economies : open access journal
1
Electronic commerce research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Mobile Computing
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Handbook of Big Data and Analytics in Accounting and Auditing
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Handbook of research on mobile marketing management
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
International journal of bank marketing
1
International journal of business information systems : IJBIS
1
International journal of economic perspectives : IJEP
1
International journal of economic research
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of networking and virtual organisations : IJNVO
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services technology and management
1
International journal of technology management : IJTM
1
Journal for global business advancement : JGBA
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of business & economics research
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Journal of business & entrepreneurship : JBE
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The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
2
The value of rapid delivery in omnichannel retailing
Fisher, Marshall L.
;
Gallino, Santiago
;
Xu, Joseph Jiaqi
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012177633
Saved in:
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