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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of strategic marketing"
~subject:"Markenführung"
~subject:"Werbung"
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Markenführung
Werbung
Marketing management
224
Marketingmanagement
224
Firm performance
31
Unternehmenserfolg
31
Beziehungsmarketing
30
Relationship marketing
30
market orientation
26
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
23
Strategic management
22
Strategisches Management
22
KMU
21
SME
21
Competitive advantage
17
Marketing
17
Wettbewerbsvorteil
17
Innovation
16
Emerging economies
13
Internet marketing
13
Online-Marketing
13
Schwellenländer
13
Brand image
12
Markenimage
12
New product development
12
Produktentwicklung
12
Innovation management
11
Innovationsmanagement
11
Lieferantenmanagement
11
Supplier relationship management
11
marketing strategy
11
Führungskräfte
10
Managers
10
B-to-B-Marketing
9
Business-to-business marketing
9
Customer satisfaction
9
Kundenzufriedenheit
9
International marketing
8
Internationales Marketing
8
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Article
26
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26
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English
26
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Areni, Charles Scott
2
Merrilees, Bill
2
Rahman, Kaleel
2
Albers, Sönke
1
Anees-ur-Rehman, Muhammad
1
Arrivé, Sandra
1
Avery, Jill
1
Banerjee, Shubhomoy
1
Birch, Dawn
1
Brasel, S. Adam
1
Bridson, Kerrie Christine
1
Coffie, Stanley
1
De Run, Ernest Cyril
1
Evans, Jody
1
Goldfarb, Avi
1
Hagtvedt, Henrik
1
Hawkins, Matthew A.
1
Hirvonen, Saku
1
Johnston, Wesley James
1
Kanuri, Vamsi K.
1
Keinan, Anat
1
Kumar, V.
1
Köhler, Christine
1
Lancaster, Geoff
1
Laukkanen, Tommi
1
Lawley, Meredith
1
Lim, Weng Marc
1
Lohan, Amanish
1
M'zungu, Simon
1
Mantrala, Murali K.
1
Miller, Dale
1
Mishra, Prashant
1
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Ngo, Liem Viet
1
O'Cass, Aron
1
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1
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1
Ozuem, Wilson
1
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1
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Journal of marketing research : JMR
Journal of strategic marketing
Journal of business research : JBR
48
The journal of brand management : an international journal
45
The journal of product & brand management
32
European journal of marketing : EJM
28
Journal of marketing communications
28
Journal of retailing and consumer services
24
SpringerLink / Bücher
17
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing management : MM
15
Journal of marketing
14
Journal of promotion management : JPM
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
The marketing review
12
International journal of advertising : the review of marketing communications
11
Journal of advertising research
11
Journal of retailing
11
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
10
International journal of internet marketing and advertising : IJIMA
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of promotion management : innovations in planning and applied research
10
Journal of the Academy of Marketing Science
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
Asia Pacific journal of marketing and logistics
9
Gabler Edition Wissenschaft
9
International marketing review
9
Journal of Islamic marketing : JIMA
9
Journal of global marketing
9
Marketing intelligence & planning
9
Business horizons
8
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of business & industrial marketing
8
International review on public and non-profit marketing
7
International journal of hospitality management
6
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ECONIS (ZBW)
26
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1
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
4
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
5
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
6
Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix
Lim, Weng Marc
;
Teck Weng Jee
;
De Run, Ernest Cyril
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
Saved in:
7
Positioning strategies for branding services in an emerging economy
Coffie, Stanley
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10012313904
Saved in:
8
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
9
Brand compass : charting a course to improve firm performance
Bridson, Kerrie Christine
;
Evans, Jody
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 174-187
Persistent link: https://www.econbiz.de/10011861443
Saved in:
10
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
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