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~isPartOf:"Journal of marketing research : JMR"
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social media
Online-Marketing
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Journal of marketing research : JMR
Journal of travel and tourism marketing
Lehrbuch
International journal of internet marketing and advertising : IJIMA
45
Journal of marketing communications
25
Journal of promotion management : innovations in planning and applied research
20
Information systems research : ISR
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Cogent business & management
15
International journal of advertising : the review of marketing communications
15
International journal of technology marketing : IJTMkt
14
Journal of internet commerce
14
International journal of business information systems : IJBIS
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of marketing management : MM
12
Journal of hospitality marketing & management
11
Health marketing quarterly
10
Journal of management information systems : JMIS
10
International journal of market research
8
Journal of promotion management : JPM
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Journal of marketing
7
Journal of strategic marketing
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Discussion paper
6
European Sport management quarterly : ESMQ
6
Journal of nonprofit & public sector marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Psychology & marketing
6
The journal of brand management : an international journal
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
Administrative Sciences : open access journal
5
CESifo working papers
5
International journal of electronic business : IJEB
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of organizational computing and electronic commerce
5
Journal of vacation marketing : an international journal
5
Management information systems : mis quarterly
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection
5
Central European business review : CEBR
4
Entrepreneurial business and economics review : EBER
4
European research studies
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ECONIS (ZBW)
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
How do social media tourist images influence destination attitudes? : effects of social comparison and envy
Xu, Jia
;
Wang, Yi
;
Jiang, Yangyang
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 310-325
Persistent link: https://www.econbiz.de/10014369793
Saved in:
3
When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue
Gao, Baojun
;
Ding, Xiaojie
;
Chen, Wenbo
;
Jiang, Xiangmei
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 396-408
Persistent link: https://www.econbiz.de/10012289342
Saved in:
4
Real-time co-creation and nowness service : lessons from tourism and hospitality
Buhalis, Dimitrios
;
Sinarta, Yeyen
- In:
Journal of travel and tourism marketing
36
(
2019
)
5
,
pp. 563-582
Persistent link: https://www.econbiz.de/10012179443
Saved in:
5
The joint effects of need for status and mental imagery perspective on luxury hospitality consumption in China
Mou, Xinhai
;
Gao, Yixing
;
Yang, Wan
- In:
Journal of travel and tourism marketing
36
(
2019
)
9
,
pp. 1050-1060
Persistent link: https://www.econbiz.de/10012179529
Saved in:
6
What are likes worth? : a Facebook page field experiment
Mochon, Daniel
;
Johnson, Karen H.
;
Schwartz, Janet
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 306-317
Persistent link: https://www.econbiz.de/10011697386
Saved in:
7
Multilevel analysis of the relationship between type of travel, online ratings, and management response : empirical evidence from international upscale hotels
Liang, Sai
;
Schuckert, Markus
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10011669972
Saved in:
8
Does "liking" lead to loving? : the impact of joining a brand’s social network on marketing outcomes
John, Leslie K.
;
Emrich, Oliver
;
Gupta, Sunil
;
Norton, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 144-155
Persistent link: https://www.econbiz.de/10011653503
Saved in:
9
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
10
Measuring and managing consumer sentiment in an online community environment
Homburg, Christian
;
Ehm, Laura
;
Artz, Martin
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011349871
Saved in:
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