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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~isPartOf:"The journal of business & industrial marketing"
~person:"Kumar, V."
~subject:"Marketing management"
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Kumar, V.
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Journal of marketing research : JMR
Lehrbuch
The journal of business & industrial marketing
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The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
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2
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
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